With the country rapidly advancing its plan to merge provincial-level administrative units, set to be completed by mid-August, the tourism industry, along with other sectors, is presented with challenges but also significant opportunities.

Since January 2025, Ninh Binh has hosted six marathons, pulling in thousands of runners from Vietnam and abroad.

Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.

Tourism in Vietnam surges with record highs in revenue, visitor numbers, and global recognition.

Vietnam’s tourism sector is getting a wild upgrade with virtual reality (VR), augmented reality (AR), and extended reality (XR), turning ancient history into mind-blowing digital adventures.

Vietnam establishes a permanent presence in Seoul, aiming to boost South Korean arrivals and enhance tourism collaboration.

Vietnam boosts travel demand by organizing vibrant events nationwide for the 80th anniversary of its National Day.

Golf legend Greg Norman will continue to promote Vietnam’s tourism and golf image worldwide in a second term as tourism ambassador.

Accommodation searches by Polish, Czech, and Swiss travelers skyrocketed as Vietnam opens its doors with a temporary visa-free policy.

Australians are flocking to Vietnam for its rich culture, low prices, and vibrant travel experiences.

With abundant resources, a vast market, and complete infrastructure, HCM City is well-positioned to transform into a multi-destination, modern, and sustainable tourism hub, both nationally and regionally.

Cross-border tourism and trade through the Huu Nghi International Border Gate in northern Vietnam are showing a significant recovery, with passenger traffic rising by 16% in the first half of 2025 compared to the same period last year.

The Co To special zone in northern Quang Ninh province officially launched its “Co To Digital” application on July 9, marking a significant step forward in its digital transformation efforts.

With record-high international arrivals in early 2025, Vietnam’s tourism sector is set to replan its national tourism landscape, focusing on sustainability and regional linkages.

Phu Quoc’s rise to global luxury fame continues as the island was recently named among Travel + Leisure’s Top 10 Best Islands in Asia-Pacific, securing third place and becoming Vietnam’s only representative in the prestigious 2025 Luxury Awards.

Vietnam led the region with a 30% increase in international arrivals compared to Q1 2024, and ranked second in terms of recovery rate, with a 34% rise over the same period in 2019.

Hanoi’s Department of Tourism has introduced a series of new attractive tourism products, aiming to make a strong breakthrough during the National Day (September 2) holiday, and accelerate growth through the end of the year.

The H1 figure stood at 49% of the full-year target of 22-23 million tourists, but it should be noted that the peak international tourism season in Vietnam lasts from October to March.

Vietnam is becoming a stop for international tours, with mega concerts by global stars such as BLACKPINK, Westlife, and G-Dragon drawing tens of thousands of fans in Hanoi and Ho Chi Minh City.

With a view to fostering rapid and sustainable tourism growth, Vietnam is professionalising its promotion strategy, focusing on digital technology and market diversification.