Vietnamese tourism businesses are actively promoting the country’s destinations at ITB Asia 2025, alongside MICE Show Asia and Travel Tech Asia, in Singapore from October 15 to 17.

Vietnam’s culinary specialities are abundant across regions. If promoted and developed effectively, they could stimulate the food processing industry while attracting tourists to taste, experience, and purchase specialities as gifts.

Vietnam has achieved top rankings in several categories of the prestigious global Readers’ Choice Awards, voted by readers of the international travel magazine Condé Nast Traveller, the Vietnam National Authority of Tourism has reported.

According to statistics, as many as 1.52 million international visitors were recorded in September, pushing the nine-month tally to 15.4 million, up 21.5% annually.

Tourism is identified as one of Ho Chi Minh City’s key economic pillars. To shape its brand as a “tourism city”, the local tourism sector has continuously restructured its offerings, creating new tours and routes while refreshing existing ones.

Vietnam recorded a 21.5% year-on-year increase in international visitor arrivals to 15.4 million in the first nine months of the year, according to the National Statistics Office under the Ministry of Finance.

The country welcomed about 1.5 million foreign visitors in September — down 9.6% from August but 19.5% higher year-on-year. Total international arrivals surpassed 15.4 million in the first nine months, up 21.5% from 2024, with 84.5% arriving by air.

Vietnam welcomed over 15.4 million international visitors in the first nine months of 2025, a 21.5% increase year-on-year. Notably, European arrivals surged by nearly 35%, driven by the country’s expanded visa exemption policy.

Dinh Thi Thin, a Co Tu woman from Da Nang, has turned her remote mountain village into a thriving cultural tourism destination.

The Government’s resolution on visa exemption for citizens of 12 countries has been assessed as a strategic move, giving fresh momentum to Vietnam’s tourism recovery and strengthening the country's position on the global tourism map.

A Norwegian-funded programme aimed at reducing plastic use in the central city of Hue has teamed up with a local college to launch a training centre for sustainable tourism practices.

According to VITA Chairman Vu The Binh, MICE is among the fastest-growing segments in the tourism economy, especially following the COVID-19 pandemic when demand surged globally.

As many as 113 standout enterprises and organisations were honoured as top tourism players at the Vietnam Tourism Awards 2025 held in Hanoi on September 27.

The awarding ceremony of the Vietnam Tourism Awards 2025 will be held in Hanoi and broadcast live on Vietnam Television (VTV) on September 27, marking the return of the Vietnamese tourism sector’s most prestigious awards after five years.

Vietnam has emerged as the world’s fastest-growing tourism destination in H1 2025, according to UN Tourism.

Vietnam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

To meet its 2025 tourism target, Vietnam must welcome a million more visitors per month.

Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.

Nearly 14 million foreign tourists visited Vietnam in the first eight months of 2025, up by 21.7% year-on-year, according to the National Statistics Office under the Ministry of Finance.

The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.