Despite peak travel season, natural disasters are hampering Vietnam’s goal of attracting 25 million foreign visitors by 2025, calling for stronger efforts, timely policies, and bold solutions across the tourism sector.

Chinese tourists are returning in large numbers to Quang Ninh, signaling a strong recovery as new air, sea, and land routes reconnect the province with its top international market.

The Vietnam National Authority of Tourism (VNAT), in coordination with relevant agencies, launched the 2025 Vietnam tourism promotion and business connection programme on October 21 in Beijing.

Hanoi’s three new tourism products were unveiled during a ceremony co-hosted by the municipal Department of Tourism and the Phuc Tho communal People’s Committee on October 18, each designed to draw visitors into its cultural and historical depths.

Experts have recommended that Da Nang craft a new tourism development strategy focused on creativity, regional linkage, nighttime economy, and MICE tourism to align with its expanded role and potential.

VTA Chairman Vu The Binh said that Vietnam is rising to become a strong and developed country, with tourism becoming a key sector of the national economy.

The Hanoi’s Five Gates train, also known as The Hanoi Train, is drawing interest from visitors to the capital city, marking the first time a tourist train has been specially designed to showcase Hanoi’s culture through a railway journey.

Partnering with online travel platforms to promote destinations is a key part of public-private collaboration in the tourism industry. The cooperation helps to expand markets, boost visitor numbers, and promote Vietnam’s image globally.

Vietnamese tourism businesses are actively promoting the country’s destinations at ITB Asia 2025, alongside MICE Show Asia and Travel Tech Asia, in Singapore from October 15 to 17.

Vietnam’s culinary specialities are abundant across regions. If promoted and developed effectively, they could stimulate the food processing industry while attracting tourists to taste, experience, and purchase specialities as gifts.

Vietnam has achieved top rankings in several categories of the prestigious global Readers’ Choice Awards, voted by readers of the international travel magazine Condé Nast Traveller, the Vietnam National Authority of Tourism has reported.

According to statistics, as many as 1.52 million international visitors were recorded in September, pushing the nine-month tally to 15.4 million, up 21.5% annually.

Tourism is identified as one of Ho Chi Minh City’s key economic pillars. To shape its brand as a “tourism city”, the local tourism sector has continuously restructured its offerings, creating new tours and routes while refreshing existing ones.

Vietnam recorded a 21.5% year-on-year increase in international visitor arrivals to 15.4 million in the first nine months of the year, according to the National Statistics Office under the Ministry of Finance.

The country welcomed about 1.5 million foreign visitors in September — down 9.6% from August but 19.5% higher year-on-year. Total international arrivals surpassed 15.4 million in the first nine months, up 21.5% from 2024, with 84.5% arriving by air.

Vietnam welcomed over 15.4 million international visitors in the first nine months of 2025, a 21.5% increase year-on-year. Notably, European arrivals surged by nearly 35%, driven by the country’s expanded visa exemption policy.

Dinh Thi Thin, a Co Tu woman from Da Nang, has turned her remote mountain village into a thriving cultural tourism destination.

The Government’s resolution on visa exemption for citizens of 12 countries has been assessed as a strategic move, giving fresh momentum to Vietnam’s tourism recovery and strengthening the country's position on the global tourism map.

A Norwegian-funded programme aimed at reducing plastic use in the central city of Hue has teamed up with a local college to launch a training centre for sustainable tourism practices.

According to VITA Chairman Vu The Binh, MICE is among the fastest-growing segments in the tourism economy, especially following the COVID-19 pandemic when demand surged globally.