Vietnam welcomed over 15.4 million international visitors in the first nine months of 2025, a 21.5% increase year-on-year. Notably, European arrivals surged by nearly 35%, driven by the country’s expanded visa exemption policy.

Dinh Thi Thin, a Co Tu woman from Da Nang, has turned her remote mountain village into a thriving cultural tourism destination.

The Government’s resolution on visa exemption for citizens of 12 countries has been assessed as a strategic move, giving fresh momentum to Vietnam’s tourism recovery and strengthening the country's position on the global tourism map.

A Norwegian-funded programme aimed at reducing plastic use in the central city of Hue has teamed up with a local college to launch a training centre for sustainable tourism practices.

According to VITA Chairman Vu The Binh, MICE is among the fastest-growing segments in the tourism economy, especially following the COVID-19 pandemic when demand surged globally.

As many as 113 standout enterprises and organisations were honoured as top tourism players at the Vietnam Tourism Awards 2025 held in Hanoi on September 27.

The awarding ceremony of the Vietnam Tourism Awards 2025 will be held in Hanoi and broadcast live on Vietnam Television (VTV) on September 27, marking the return of the Vietnamese tourism sector’s most prestigious awards after five years.

Vietnam has emerged as the world’s fastest-growing tourism destination in H1 2025, according to UN Tourism.

Vietnam’s tourism sector is aiming for a very ambitious target of welcoming 25 million international visitors this year, requiring significant efforts from the entire industry, with facilitative policies and breakthrough, innovative solutions.

To meet its 2025 tourism target, Vietnam must welcome a million more visitors per month.

Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.

Nearly 14 million foreign tourists visited Vietnam in the first eight months of 2025, up by 21.7% year-on-year, according to the National Statistics Office under the Ministry of Finance.

The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.

From UNESCO recognitions to international tourism awards, Vietnam’s heritage is powering a tourism resurgence and fostering inclusive prosperity.

As part of the Tourism Promotion Organisation (TPO) for Global Cities' 12th General Assembly, the 2025 TPO mayors’ meeting took place in Ho Chi Minh City on September 4.

As the host of the grand parade celebrating the 80th anniversary of National Day and the Exhibition on national achievements, Hanoi welcomed more than 2.08 million visitors during the holiday, triple the figure from the same period in 2024.

Over-tourism in Hoi An prompts authorities to develop neighboring eco-destinations.

Green Tourism Criteria (VITA Green) will not only be a certification but a genuine green passport for Vietnamese tourism enterprises, aiming for an integrated green tourism ecosystem that is globally connected yet distinctly Vietnamese.

Within the framework of the tourism promotion programme, 20 Vietnamese enterprises met with over 100 Indonesian partners, opening up opportunities for future cooperation.

Vietnam is emerging as a safe and attractive destination with great potential to attract travellers shifting from regional markets.