The latest introduction of a standardised framework by Apple’s online store in Vietnam is likely to redefine the competitive landscape, creating a level playing field for retailers and raising the expectations of customers.

A new report by Counterpoint Research highlights the intricate dynamics of the Vietnamese smartphone market, which has encountered formidable obstacles.

It is hard for Apple’s new online store in Viet Nam to compete with local retailers due to its uncompetitive prices, several of them said.