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Update news vietnam's smartphone market
Apple-authorized retailers in Vietnam have reduced prices of the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, with discounts exceeding $115 on some models as consumers weigh older flagship devices against the latest releases.
Xiaomi, vivo and Oppo are preparing to introduce their premium Pro Max smartphones to Vietnam between late October and November 2026, bringing advanced camera systems, powerful processors and large batteries to the high-end market.
Two new 5G smartphones launched in Vietnam on October 8 offer batteries exceeding 8,000mAh, promising longer usage between charges. However, both models come with charging-speed limitations and other trade-offs.
For people who need a phone that lasts, three 10,000 mAh models on sale in Vietnam offer distinct trade-offs in weight, charging and cost.
Vietnamese smartphone retailers say Apple has yet to provide information or a sales timeline for the iPhone 18 Pro and iPhone 18 Pro Max ahead of their expected unveiling.
Oppo’s Find N6 may already give buyers pause with a price tag of nearly $2,500, but Vertu’s foldable goes much further, with its most expensive version costing more than $38,000.
Records from domestic mobile retail chains show that more than 60 percent of users have chosen Samsung's new foldable phone, the Z Fold 8, over the Z Fold 8 Ultra line.
Vietnam’s official smartphone market around the $200 price point is becoming increasingly competitive, with several models receiving substantial discounts.
With Apple expected to unveil the iPhone 18 in about a month, Vietnamese retailers are cutting iPhone 17 prices, with some Pro models now discounted by as much as $171.
The first Samsung Galaxy Z Fold 8 Ultra, Z Fold 8 and Z Flip 8 devices were handed over to customers in Vietnam at midnight on August 8.
Apple-authorized retailers across Vietnam have significantly reduced prices on several models in the iPhone 17 lineup, with the iPhone Air posting the steepest discount at nearly US$345.
Several iPhone models, particularly the iPhone 13 and iPhone 14, have fallen to their lowest prices since launch as Apple-authorized retailers continue to adjust pricing to clear inventory and make room for newer devices.
Premium smartphones are becoming increasingly expensive in Vietnam, with new flagship releases pushing price boundaries to unprecedented levels.
With a retail price of around VND63,990,000 (US$2,600) - nearly equivalent to the combined cost of two iPhone 17 Pro devices - the Oppo Find N6 has drawn limited interest from consumers in Vietnam.
Smartphone prices in Vietnam are edging upward as manufacturers respond to rising global costs, with some devices seeing increases of up to 20 percent.
After years of absence, Huawei is set to officially resume smartphone sales in Vietnam as early as January 2026, marking a notable return focused on the high-end segment.
Motorola’s bold relaunch in Vietnam includes a new razr flip phone and high-capacity budget smartphones.
New Canalys data shows Apple moving into second place in Vietnam’s smartphone market, with Samsung still number one.
Despite flashy designs and advanced tech, foldables capture just 0.2% to 2% of retail sales in Vietnam’s smartphone sector.
In Vietnam’s top 5 best-selling smartphones of Q1 2025, only one premium device made the list: Apple’s iPhone 16 Pro Max.