Vietnam’s official smartphone market around the $200 price point is becoming increasingly competitive, with several models receiving substantial discounts.

With Apple expected to unveil the iPhone 18 in about a month, Vietnamese retailers are cutting iPhone 17 prices, with some Pro models now discounted by as much as $171.

The first Samsung Galaxy Z Fold 8 Ultra, Z Fold 8 and Z Flip 8 devices were handed over to customers in Vietnam at midnight on August 8.

Apple-authorized retailers across Vietnam have significantly reduced prices on several models in the iPhone 17 lineup, with the iPhone Air posting the steepest discount at nearly US$345.

Several iPhone models, particularly the iPhone 13 and iPhone 14, have fallen to their lowest prices since launch as Apple-authorized retailers continue to adjust pricing to clear inventory and make room for newer devices.

Premium smartphones are becoming increasingly expensive in Vietnam, with new flagship releases pushing price boundaries to unprecedented levels.

With a retail price of around VND63,990,000 (US$2,600) - nearly equivalent to the combined cost of two iPhone 17 Pro devices - the Oppo Find N6 has drawn limited interest from consumers in Vietnam.

Smartphone prices in Vietnam are edging upward as manufacturers respond to rising global costs, with some devices seeing increases of up to 20 percent.

After years of absence, Huawei is set to officially resume smartphone sales in Vietnam as early as January 2026, marking a notable return focused on the high-end segment.

Motorola’s bold relaunch in Vietnam includes a new razr flip phone and high-capacity budget smartphones.

New Canalys data shows Apple moving into second place in Vietnam’s smartphone market, with Samsung still number one.

Despite flashy designs and advanced tech, foldables capture just 0.2% to 2% of retail sales in Vietnam’s smartphone sector.

In Vietnam’s top 5 best-selling smartphones of Q1 2025, only one premium device made the list: Apple’s iPhone 16 Pro Max.

Apple’s iPhone 17 Pro Max is rumored to feature a new aluminum camera bar, 12GB RAM, and enhanced AI capabilities. Leaks also suggest a new ultra-thin "iPhone 17 Air."

As Vietnam prepares to shut down its 2G networks on September 16, 2024, telecom providers are facing concerns over a potential shortage of affordable 4G feature phones and smartphones priced under 3 million VND.

By 2022, Vietnam’s export share reached 12 per cent on the global smartphone market.

Prior to 2010, Vietnam and India made up one percent of the global smartphone export market share. In 2022, Vietnam’s market share was 12 percent, while India's was 14.5 percent.

Technology retail systems hope that the mobile phone market will rebound during the Lunar New Year (Tết) season after going through a difficult December.

Representatives of Apple's authorized retail stores in Vietnam said that selling iPhone products was no longer a big money maker. For the latest iPhone 15 series, they may break even or even incur a loss.