Hanoi is turning its rich folk traditions and cultural heritage into creative products, opening new revenue streams while building a cultural industry ecosystem that brings together artists, technology startups and private businesses.

Hanoi is putting cultural industries at the heart of its 2026 development agenda, with plans to strengthen policies, expand creative markets and turn the capital's rich heritage into a driver of economic growth.

Hanoi is bringing its ancient heritage to life through 3D mapping, contemporary performances and nighttime tours, creating new cultural experiences and boosting its creative economy.

Vietnam’s creative economy is standing before a major growth opportunity, with the commercial contribution of content creators forecast to reach $95 billion by 2030.

Exporting creative goods generates billions of dollars for Vietnam each year, but understanding of this economy is still in its very preliminary stages.