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Update news cross-border platforms
In order to compete with Google and Facebook, digital ad platforms in Vietnam need to have more high-quality users, which would help attract more ads from businesses and brands on their platform.
The Ministry of Information and Communications (MIC) wants the Vietnam Advertising Association (VAA) to help agencies ensure fairness between domestic firms and foreign platforms.
Minister of Information and Communications Nguyen Manh Hung said mechanisms have been put in place for cooperation with cross-border social media platforms to remove harmful and false information.
Foreign service providers paid more than 9 trillion VND (367.15 million USD) in tax through the online portal serving taxpayers engaging in e-commerce and business activities in the first nine months of this year.
The revenue from media is estimated at $4 billion in Vietnam. However, 50 percent of ad value goes to cross-border platforms and social networks. Press agencies are losing a big source of revenue.
Requiring cross-border platforms to set up office in Vietnam will create fairness in management, protect users, and ensure tax obligations. Their offices will also be able to work with state management agencies to handle violations.
Vietnam has not been unable to announce the results of its inspection of TikTok’s operations in the country as the Chinese owned short-form video platform has yet to fully clarify its violations.
The blocking and removal of toxic information in cyberspace in the first six months of the year were very successful, according to the Authority of Broadcasting and Electronic Information (ABEI).
The Ministry of Information and Communications (MIC) has asked mobile network operators to review the leasing of services to six foreign companies that provide cross-border broadcasting services to Vietnam.
The procedures on treating artists and Key Opinion Leaders (KOL) who violate the law will be issued in October.
The Ministry of Information and Communications (MIC) has released a ‘White List’ and ‘Black List’ which enterprises can refer to when they consider advertisement plans.
The Ministry of Information and Communications (MIC) has pointed out violations made by cross-border platforms in the Vietnamese market. The breaches were found on TikTok, Facebook and YouTube.
The "fair contribution" of online services to infrastructure investment has been brought up by Vietnamese carriers.
Netflix is carrying out procedures with the Ministry of Planning and Investment to establish its representative legal entity in Vietnam.
Cross-border over-the-top (OTT) media service providers, such as Netflix, WeTV and iQiYi, must establish a legal entity in Vietnam to offer services to Vietnamese users, heard a seminar in HCMC on February 27.
There was a heated debate over the issue of management of cross-border over-the-top (OTT) radio and television services.
On the first working day after the 2023 Lunar New Year, foreign suppliers such as Facebook, Google and Apple declared and paid taxes worth US$76.7 million.
With cooperation from the Ministry of Health (MOH), the Ministry of Information and Communications (MIC) has requested cross-border platforms to block exaggerated and untrue ads.
The Ministry of Finance reported that revenue from e-commerce activities through organisations in Vietnam declared and paid on behalf of contractor tax since 2018 has reached nearly VND5.6 trillion (US$233.3 million).
Deputy Minister of Information and Communications Nguyen Thanh Lam said that Vietnam would not accept foreign firms that do not observe Vietnamese laws when providing movies through cross-border platforms.