Medical tourism is emerging as a high-value service sector, with many countries successfully building national brands and attracting large numbers of international visitors each year.

The central city of Da Nang tops the domestic rankings while Bangkok leads the international list of the most-searched destinations among Vietnamese travellers for the upcoming holiday.

Ho Chi Minh City’s vibrant street food is gaining global recognition while emerging as a distinctive tourism product, generating revenue and giving fresh momentum to the city’s night-time economy.

A draft decree proposing amendments to Decree No. 147/2024/ND-CP on the management, provision and use of internet services and online information has introduced a range of policies aimed at supporting Vietnam’s game industry.

Vietnam is shifting tourism growth from attracting more visitors to generating greater value from each trip, with a focus on higher spending, longer stays, green development, technology application and cultural experiences.

AI and Big Data are transforming Vietnam’s tourism industry, changing how businesses reach travelers, use data and compete for higher-value visitors.

The tourism industry is shifting from developing individual destinations to building connected journeys, with localities sharing resources, markets and value.

Vietnam aims to attract around 750,000 international medical tourists from 2026-2030 and become one of Southeast Asia’s leading medical tourism destinations under a draft scheme being prepared by the Ministry of Health.

Vietnam has been named the world’s top culinary destination for 2026 in the NZ Herald Travel Readers’ Choice Awards, voted by readers of international travel publication The New Zealand Herald (NZ Herald).

How to turn tourism potential into marketable products and connections forged at tourism forums into tours, tourism routes, air services and stable visitor flows were key issues discussed at the 2026 Int'l Travel Forum, held in Gia Lai on August 16.

Regional connectivity is widely regarded as a “key” to enhancing the competitiveness of tourism destinations.

Vietnam welcomed a record 690,000 Russian tourists last year and 742,000 in the first half of this year, cementing Russia as its third largest source market after China and the Republic of Korea.

Australia is emerging as one of Vietnam’s key tourism source markets, with visitor arrivals steadily increasing, staying longer, spending relatively more, and showing strong interest in local culture, cuisine, nature and authentic experiences.

Vietnam had 4,652 enterprises licensed to provide international travel services as of July 15, according to the Vietnam National Authority of Tourism (VNAT).

Vietnam is emerging as a popular overseas destination for Indian travelers, increasingly competing with established choices such as those in Thailand and Bali in Indonesia.

Vietnam has recently become a popular destination that European tourists choose when visiting Asia for their holidays.

From marathons to golf tournaments and outdoor adventure events, sports tourism is gaining momentum in Vietnam, positioning the country as an increasingly attractive destination for travellers seeking to combine competition, wellness and leisure.

Digital transformation is seeping into every corner of tourism, from trip planning and research to on-the-ground experiences, accommodation, and smart tools that help firms welcome, guide and delight visitors.

Vietnam has signed a cooperation agreement with VFS Global to strengthen international tourism promotion, beginning with campaigns in key Northeast Asian markets later this year.

In a new era, the tourism industry stands at a turning point, where economic growth must go hand in hand with human-centred and sustainable values.