Hanoi’s tourism industry has bounced back strongly, surpassing pre-pandemic levels, but experts say the city must now redefine its image and upgrade its products to stay competitive.

After being frozen by Covid-19, Vietnam’s tourism industry has made an extraordinary recovery, surpassing 110% of pre-pandemic levels and welcoming a record 22 million international visitors in 2025.

Visit Vietnam is not merely a data platform but a fundamental shift in development thinking, reflecting how Vietnam is preparing for a tourism future driven by data, digital technology, and artificial intelligence (AI).

Vietnam is becoming an increasingly popular choice for families in the region and beyond, according to a new report from Agoda.

With 20 million international arrivals and 16 prestigious global accolades, Vietnam’s tourism industry made 2025 a landmark year.

The national tourism data platform Visit Vietnam has been introduced and is scheduled for full operation in the second quarter of 2026, marking a pivotal step into the digital era of Vietnam’s tourism.

Hosting the Visit Vietnam Year 2026 is expected to create new momentum for the development of cultural, heritage, community, sports, scientific and eco-tourism, while promoting Gia Lai and Vietnam’s tourism products to the world.

Vietnam has officially surpassed a record set over six decades ago, welcoming its 20 millionth foreign tourist during a special ceremony in Phu Quoc.

The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.

Ho Chi Minh City is advancing into a dynamic mega-urban hub, with its tourism sector accelerating digital transformation to showcase the city’s identity, people and distinctive cultural and culinary attractions.

As global medical tourism expands rapidly, Vietnam is emerging as a new destination thanks to its high-quality healthcare services, competitive costs and growing medical expertise.

YouTube, TikTok, Instagram and podcasts are producing Vietnam-focused content created by expatriates and travellers, racking up billions of views and reshaping global perceptions of the Southeast Asian nation.

Hanoi welcomed 30.94 million visitors in the first 11 months of 2025, up 22.1% year on year, while tourism revenue reached 120.6 trillion VND (4.57 billion USD), an increase of 20.7%.

A programme to promote popular tourist destinations in Vietnam, and connections with travel businesses in Australia was held by the Vietnam National Authority of Tourism in Sydney on November 27.

Da Nang is the only city in central Vietnam that owns both rich heritage and advanced technology - two key “treasures” for developing its cultural industries.

Tourism investment now focuses more on enhancing experiences, upgrading infrastructure, and developing skills for local communities. Projects only generate sustainable development when investment is tied closely to local life and livelihoods.

Streamlined visa processes and greater flight connectivity will help boost tourism between the UAE and Vietnam, as the countries strengthen ties after finalising a Comprehensive Economic Partnership Agreement (CEPA) last year.

The Ministry of Culture, Sports and Tourism has approved Gia Lai province to host the Vietnam National Tourism Year 2026, according to the provincial People’s Committee.

With unique natural beauty and rich heritage, Ninh Binh is positioned as a top-tier site for high-end tourism and international filmmaking.

Vietnam has pledged to support Greater Mekong Subregion (GMS) countries in data sharing, research cooperation, and coordinated action toward shared sustainability goals.