International patients increasingly choose Vietnam for personalized dental care, advanced technology, and experienced clinicians.

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.

Vietnam’s tourism sector is looking to digital media and storytelling to strengthen its global identity and attract more visitors.

Russian tourists are returning to Khanh Hoa in large numbers, but the popular tourism hub is facing a severe shortage of Russian-speaking tour guides.

As Airbnb expands in Vietnam, concerns over security, overcrowding and residential quality of life continue to divide opinion.

Vietnam’s tourism industry is entering a new growth era, supercharged by an unprecedented wave of resolutions and strategic directives from the Party Central Committee, Politburo, Government and Prime minister.

Vietnam’s coastal tourism market is entering the 2026 summer peak season on a strong note, with popular destinations including Da Nang, Nha Trang, Phu Quoc, Ha Long and Cat Ba recording robust visitor growth from early May.

The sharp rise in tourist arrivals during the recent Hung Kings Commemoration Day and April 30-May 1 holidays highlighted the growing appeal of destinations across Vietnam, driven by renewed tourism products and enhanced visitor experiences.

A cultural and tourism promotion programme featuring China’s Guangxi province took place in Hanoi on May 14, aiming to foster tourism cooperation and people-to-people exchanges between Vietnam and China.

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life.

Quang Tri has stepped up tourism promotion through international television programmes and film productions, helping to bring the spectacular Phong Nha-Ke Bang cave system closer to global audiences.

Ho Chi Minh City has set a target of welcoming 11 million international visitors and 50 million domestic tourists in 2026.

As green tourism and authentic local experiences gain traction, the Mekong Delta is facing a “golden opportunity” to make a breakthrough.

Vietnam welcomed 8.8 million international visitors in the first four months of 2026, the highest figure ever recorded for this period, reflecting a surge in global travel demand.

A tourism promotion programme introducing the cultural and travel potential of the Xinjiang Uyghur Autonomous Region was held in Hanoi on April 27, aiming to further strengthen tourism cooperation between Vietnam and China.

Prime Minister Le Minh Hung has urged policymakers to address a critical imbalance in the tourism sector, warning against a situation where international visitors arrive in large numbers but much of the revenue flows to foreign partners.

Vietnam has, for the first time, introduced a national standard for adventure tourism, outlining requirements for hiking and trekking activities, with a strong focus on the safety of participants, group leaders and support staff.

Medical examinations and treatments via medical tourism promise to bring billions of dollars in value to Vietnam. Localities have already begun tapping into this high-potential market.

Vietnam is rapidly emerging as a favourite destination among Australian travellers, with its growing appeal reflected in global travel trends and search data.

In recent years, Vietnam’s tourism sector has grown steadily, but to stay competitive and sustainable, it is shifting toward tech-driven, value-based development, with AI as a key catalyst.