Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.

Nearly 14 million foreign tourists visited Vietnam in the first eight months of 2025, up by 21.7% year-on-year, according to the National Statistics Office under the Ministry of Finance.

The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.

From UNESCO recognitions to international tourism awards, Vietnam’s heritage is powering a tourism resurgence and fostering inclusive prosperity.

As part of the Tourism Promotion Organisation (TPO) for Global Cities' 12th General Assembly, the 2025 TPO mayors’ meeting took place in Ho Chi Minh City on September 4.

As the host of the grand parade celebrating the 80th anniversary of National Day and the Exhibition on national achievements, Hanoi welcomed more than 2.08 million visitors during the holiday, triple the figure from the same period in 2024.

Over-tourism in Hoi An prompts authorities to develop neighboring eco-destinations.

Green Tourism Criteria (VITA Green) will not only be a certification but a genuine green passport for Vietnamese tourism enterprises, aiming for an integrated green tourism ecosystem that is globally connected yet distinctly Vietnamese.

Within the framework of the tourism promotion programme, 20 Vietnamese enterprises met with over 100 Indonesian partners, opening up opportunities for future cooperation.

Vietnam is emerging as a safe and attractive destination with great potential to attract travellers shifting from regional markets.

Expanded visa policies are attracting international visitors and stimulating recovery in luxury property markets.

With over 80 international-standard courses, golf tourism has been identified as a strategic product to attract high-end travellers and elevate Vietnam’s global profile.

From Da Nang to Son Doong Cave, Vietnam is banking on cinematic beauty to attract high-end international travelers.

With plans to double its pedestrian streets by 2030, Hanoi is banking on night-time tourism for economic growth.

Visit Vietnam platform debuts with AI trip assistant and blockchain-based authentication, aiming to make Vietnam a digital tourism leader.

Green Tourism Criteria (VITA Green) is expected to become an internationally recognised sustainable tourism certification, bolstering Vietnam’s image as a green destination.

Despite rich cultural assets, the Red River Delta remains underrepresented on Vietnam’s tourism map.

The 2025 competition invites public creativity to showcase authentic moments of Vietnam to global audiences.

In recent years, both former Da Nang city and Quang Nam province ranked among Vietnam’s top tourist destinations thanks to distinctive tourism products.

From heritage model kits to high-tech tours, Hanoi is shaping a vibrant cultural economy rooted in creativity.