Starting from just a few experimental grapevines in his home garden, a Can Tho man has expanded the area into a 3,000-sqm vineyard boasting over 13 different grape varieties.

Vietnam possesses an exceptionally rich tourism offering.

Vietnam is set to digitise its tourism sector, leveraging artificial intelligence (AI) and data analytics to streamline operations, enhance visitor experiences, and integrate with regional markets.

The banks of the Perfume River have become the most popular delivery hub in Hue, while traditional cyclos are now available on digital platforms.

Facing volatility in global input and fuel markets affecting passenger transport costs, tourism and travel operators in HCM City are increasingly focusing on enriching on-site visitor experiences and redesigning itineraries.

Hoi An Ancient Town in the central city of Da Nang, and the War Remnants Museum and the Cu Chi Tunnels in Ho Chi Minh City have been named among Asia’s top attractions in the Tripadvisor Travelers’ Choice Awards Best of the Best 2026.

The northern city of Hai Phong is looking to develop “ripe fruit season” tours as a new tourism product, capitalising on its agricultural strengths to attract travellers, boost rural tourism and enhance the value of local farm produce.

App-based cyclo bookings, digitised dining services and greater transparency are among the solutions Hue is implementing to improve visitor experiences and encourage longer stays.

Abandoning her office desk job, a young woman in Can Tho returned to her countryside hometown to kickstart a business with an orchard homestay model.

Phong Nha in the central province of Quang Tri has been recognised by online travel platform Agoda as one of outstanding resort destinations connected to nature in Asia in 2026.

Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.

Vietnam recorded robust growth in international arrivals during the first five months of 2026, reinforcing its position as one of Asia’s most attractive travel destinations.

This summer, global economic pressures, rising service costs, and geopolitical uncertainties are reshaping travel behavior, with more tourists opting for affordable, flexible, and safety-focused trips over costly, long-haul vacations.

Vietnam ranks among the four ASEAN countries most chosen by people in the region for travel, work, and live in, according to a survey in 2026 by Singapore’s Yusof Ishak Institute (ISEAS).

Vietnam’s tourism industry is accelerating its transition towards greener and more sustainable development as localities, destinations and businesses increasingly view green transformation not merely as a trend, but as a vital requirement.

International patients increasingly choose Vietnam for personalized dental care, advanced technology, and experienced clinicians.

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.

Vietnam’s tourism sector is looking to digital media and storytelling to strengthen its global identity and attract more visitors.

Russian tourists are returning to Khanh Hoa in large numbers, but the popular tourism hub is facing a severe shortage of Russian-speaking tour guides.