Vietnam welcomed 13.9 million international visitors in the first seven months of 2026, up 13.8% year-on-year, achieving about 56% of this year's target of 25 million foreign arrivals, reported the National Statistics Office.

Vietnam is gradually asserting its position on the regional wedding tourism map after several million-dollar weddings held for the super-rich from India, the Philippines and the US.

Tourism in the Red River Delta has maintained strong growth since the beginning of 2026, with destinations across the region reporting sharp increases in visitor arrivals and revenue.

As Vietnam's cultural industries continue to grow, souvenirs are carving out a bigger role as "cultural ambassadors," spreading the country's image, rich heritage, and momentum in the creative economy.

"Hon Tre, You Complete Me" explores a new vision of luxury where wellness, family, romance and self-discovery come together in one unforgettable destination.

More than 38.8 million visitors traveled to Ho Chi Minh City in the first seven months of 2026, pushing tourism revenue to 72% of its full-year target.

Vietnam’s railway sector is gaining fresh momentum as a series of innovative services, including tourism, heritage and dedicated commuter trains, have attracted growing numbers of passengers and opened up new opportunities for the industry.

With Vietnamese cuisine securing growing recognition from global bodies, travel publications and rankings, the country now has a real shot at transforming every dish into a cultural experience.

Localities across Vietnam are increasingly placing heritage, natural landscapes and cultural identity at the heart of their tourism strategies, transforming indigenous assets into distinctive destination brands.

Rather than choosing a destination first, many travellers now plan their trips around concerts and music festivals, turning music tourism from a niche trend into a powerful driver of travel demand across Southeast Asia.

Building an integrated and standardised database has become essential to developing a smart tourism ecosystem and supporting Vietnam's goal of making tourism a key economic sector, according to insiders.

Hanoi plans to develop night-time economy zones, corridors and public spaces centred on heritage, culture, creativity and visitor experiences to increase the value of its tourism industry.

Lao Cai has unveiled a new tourism identity while setting out plans to develop a four-season tourism ecosystem and gradually become a tourism hub for Northwest Vietnam.

The tourism sector will implement a series of key tasks and solutions in the last six months of 2026 to realise the goal of making tourism a leading economic industry in the new development era.

Cultural heritage is emerging as a driving force for sustainable tourism development in VN, with traditional brocade weaving among the Thai ethnic community in Nghe An and the preserved Tay cultural space in Thai Nguyen offering notable examples.

As travellers increasingly seek authentic cultural experiences, accommodation is evolving from a place to stay into the starting point of a destination's story.

In recent years, community-based tourism has emerged as an increasingly popular choice among travellers seeking closer connections with nature, deeper engagement with local cultures and more sustainable ways to explore.

Vietnam welcomed more than 742,000 Russian visitors in the first half of 2026, nearly three times higher than the same period last year, making Russia the Southeast Asian country's largest source of tourits behind China and the Republic of Korea.

Quang Ninh is pitching itself as a prime destination for Russian tourists while seeking broader cooperation in tourism, services and logistics, heard a tourism promotion event recently held in Moscow, Russia.