YouTube, TikTok, Instagram and podcasts are producing Vietnam-focused content created by expatriates and travellers, racking up billions of views and reshaping global perceptions of the Southeast Asian nation.

Hanoi welcomed 30.94 million visitors in the first 11 months of 2025, up 22.1% year on year, while tourism revenue reached 120.6 trillion VND (4.57 billion USD), an increase of 20.7%.

A programme to promote popular tourist destinations in Vietnam, and connections with travel businesses in Australia was held by the Vietnam National Authority of Tourism in Sydney on November 27.

Da Nang is the only city in central Vietnam that owns both rich heritage and advanced technology - two key “treasures” for developing its cultural industries.

Tourism investment now focuses more on enhancing experiences, upgrading infrastructure, and developing skills for local communities. Projects only generate sustainable development when investment is tied closely to local life and livelihoods.

Streamlined visa processes and greater flight connectivity will help boost tourism between the UAE and Vietnam, as the countries strengthen ties after finalising a Comprehensive Economic Partnership Agreement (CEPA) last year.

The Ministry of Culture, Sports and Tourism has approved Gia Lai province to host the Vietnam National Tourism Year 2026, according to the provincial People’s Committee.

With unique natural beauty and rich heritage, Ninh Binh is positioned as a top-tier site for high-end tourism and international filmmaking.

Vietnam has pledged to support Greater Mekong Subregion (GMS) countries in data sharing, research cooperation, and coordinated action toward shared sustainability goals.

Quynh Son and Lo Lo Chai villages were celebrated at a Mekong tourism event for their cultural preservation and eco-tourism efforts.

In early November, Loic Pesquer (24) and Antoine Habert (26) traveled to Co To Island in Quang Ninh Province, often referred to as a “paradise island” in northern Vietnam.

At nearly 80, this retired couple in Lang Son welcomes guests like family to their heritage home, now a vibrant homestay.

Vietnam’s tourism industry shattered inbound records despite the height of the storm season, fueling momentum into the year-end surge.

Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).

Tien Hui, a traveler from Taiwan (China), shared several videos of her culinary adventures in Hanoi’s Old Quarter.

Honoured as the “World's Best Golf City Destination” for 2023 and 2024 at the World Golf Awards, Hanoi is transforming into an international-class golf tourism paradise, set to draw affluent visitors from around the globe.

The mergence of Ho Chi Minh City with Binh Duong and Ba Ria–Vung Tau provinces has formed a unified development zone, paving the way for a breakthrough in marine tourism and a green, smart and truly world-class coastal destination.

Ho Chi Minh City attracted more than 6.58 million international visitors in the first 10 months of 2025, reaching 65.9% of the year’s target, according to the municipal Department of Tourism.

Foreign arrivals in Vietnam neared 17.2 million during January-October, up 21.5% year-on-year, signaling momentum heading into year-end peak season, the Vietnam National Authority of Tourism reported on November 6.