Australia is emerging as one of Vietnam’s key tourism source markets, with visitor arrivals steadily increasing, staying longer, spending relatively more, and showing strong interest in local culture, cuisine, nature and authentic experiences.

Vietnam had 4,652 enterprises licensed to provide international travel services as of July 15, according to the Vietnam National Authority of Tourism (VNAT).

Vietnam is emerging as a popular overseas destination for Indian travelers, increasingly competing with established choices such as those in Thailand and Bali in Indonesia.

Vietnam has recently become a popular destination that European tourists choose when visiting Asia for their holidays.

From marathons to golf tournaments and outdoor adventure events, sports tourism is gaining momentum in Vietnam, positioning the country as an increasingly attractive destination for travellers seeking to combine competition, wellness and leisure.

Digital transformation is seeping into every corner of tourism, from trip planning and research to on-the-ground experiences, accommodation, and smart tools that help firms welcome, guide and delight visitors.

Vietnam has signed a cooperation agreement with VFS Global to strengthen international tourism promotion, beginning with campaigns in key Northeast Asian markets later this year.

In a new era, the tourism industry stands at a turning point, where economic growth must go hand in hand with human-centred and sustainable values.

HCM City aims to become a leading tourism, trade and services hub in Southeast Asia through a blend of modern urban experiences, rich cultural heritage and diverse natural attractions.

Sustainable tourism is becoming a defining trend among Vietnamese travellers as they increasingly seek to balance memorable experiences with positive contributions to local communities and the environment.

Vietnam welcomed 13.9 million international visitors in the first seven months of 2026, up 13.8% year-on-year, achieving about 56% of this year's target of 25 million foreign arrivals, reported the National Statistics Office.

Vietnam is gradually asserting its position on the regional wedding tourism map after several million-dollar weddings held for the super-rich from India, the Philippines and the US.

Tourism in the Red River Delta has maintained strong growth since the beginning of 2026, with destinations across the region reporting sharp increases in visitor arrivals and revenue.

"Hon Tre, You Complete Me" explores a new vision of luxury where wellness, family, romance and self-discovery come together in one unforgettable destination.

As Vietnam's cultural industries continue to grow, souvenirs are carving out a bigger role as "cultural ambassadors," spreading the country's image, rich heritage, and momentum in the creative economy.

More than 38.8 million visitors traveled to Ho Chi Minh City in the first seven months of 2026, pushing tourism revenue to 72% of its full-year target.

Vietnam’s railway sector is gaining fresh momentum as a series of innovative services, including tourism, heritage and dedicated commuter trains, have attracted growing numbers of passengers and opened up new opportunities for the industry.

With Vietnamese cuisine securing growing recognition from global bodies, travel publications and rankings, the country now has a real shot at transforming every dish into a cultural experience.

Localities across Vietnam are increasingly placing heritage, natural landscapes and cultural identity at the heart of their tourism strategies, transforming indigenous assets into distinctive destination brands.

Building an integrated and standardised database has become essential to developing a smart tourism ecosystem and supporting Vietnam's goal of making tourism a key economic sector, according to insiders.