Cultural tourism holds undeniable potential to rise as one of Ho Chi Minh City’s most coveted signatures, but it still largely exists as a supplementary component.

Vietnam welcomed nearly 21.2 million foreign arrivals in 2025, marking a stellar 20.4% increase from 2024 and surpassing 2019 pre-pandemic levels by 19%.

Vietnam will step up promotion of its national tourism brand at the ASEAN Tourism Forum (ATF) 2026 and the ASEAN Travel Exchange (TRAVEX), to be held from January 28–30 in Cebu, the Philippines.

French magazine Vogue has ranked Vietnam among Asia’s top destinations for 2026, highlighting its unique mix of breathtaking landscapes, vibrant culture and contemporary energy.

Blessed with a long coastline and some of the world’s most beautiful bays, the central province of Khanh Hoa is increasingly positioning tourism as a driving force for its overall socio-economic development.

Vietnam’s tourism has grown strongly, hitting a record 21.2 million international and 137 million domestic visitors in 2025, entering 2026 with strong momentum.

A green, experiential and culture-based tourism model drawing on riverine landscapes, historical heritage and sustainable agriculture in Da Phuc commune, Hanoi, is set to make its official debut in January.

American travelers are not only interested in beautiful beaches but also distinctive cuisine, sports activities, and high-quality leisure experiences, all of which Phu Quoc offers, US Ambassador to Vietnam Marc Knapper has said.

The Ministry of Public Security will work with the Ministry of Foreign Affairs to study and propose more open visa policies.

Tourism growth has also facilitated poverty reduction. In 2025 alone, the poverty rate fell by 5.2%

Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD).

Vietnam’s tourism sector closed out 2025 with an unprecedented achievement: a record-high 21.2 million international arrivals, marking a 20.4% surge over 2024.

The 2026 New Year holiday brought an impressive surge in tourist numbers and spending across Vietnam, setting the tone for a booming travel year.

If Vietnam wants to improve its standing, it must adopt a long-term, in-depth and flexible promotion strategy, especially as those on tourism brand and product development are set to expire by the end of this year.

Da Nang is positioning itself as the only city in Central Vietnam with both rich cultural heritage and modern infrastructure - two “treasure troves” for the development of its cultural and creative industries.

In 2025, Da Nang’s tourism sector served more than 17.3 million visitors, with international arrivals surging and total revenue reaching around VND60 trillion, far exceeding the pre-Covid-19 peak.

Recently, major Indian film projects have opened up exciting opportunities to showcase Vietnam's stunning landscapes and rich culture to global audiences, choosing locations across Quang Tri, Ninh Binh, Da Nang, Cao Bang, and other areas.

Ho Chi Minh City raked in 2.63 trillion VND (nearly 100 million USD) from tourism activities during the New Year holiday from January 1 to 4, the municipal Department of Tourism has reported.

2025 marked a major milestone for Vietnam’s tourism industry: for the first time, international arrivals surpassed 20 million, cementing the country’s position as a regional travel powerhouse.

Possessing unique natural landscapes along with a rich culture of Northwest ethnic groups, Son La province is rising strongly on the tourism map, with impressive growth in both visitor numbers and revenue.