Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD).

Vietnam’s tourism sector closed out 2025 with an unprecedented achievement: a record-high 21.2 million international arrivals, marking a 20.4% surge over 2024.

The 2026 New Year holiday brought an impressive surge in tourist numbers and spending across Vietnam, setting the tone for a booming travel year.

If Vietnam wants to improve its standing, it must adopt a long-term, in-depth and flexible promotion strategy, especially as those on tourism brand and product development are set to expire by the end of this year.

Da Nang is positioning itself as the only city in Central Vietnam with both rich cultural heritage and modern infrastructure - two “treasure troves” for the development of its cultural and creative industries.

In 2025, Da Nang’s tourism sector served more than 17.3 million visitors, with international arrivals surging and total revenue reaching around VND60 trillion, far exceeding the pre-Covid-19 peak.

Recently, major Indian film projects have opened up exciting opportunities to showcase Vietnam's stunning landscapes and rich culture to global audiences, choosing locations across Quang Tri, Ninh Binh, Da Nang, Cao Bang, and other areas.

Ho Chi Minh City raked in 2.63 trillion VND (nearly 100 million USD) from tourism activities during the New Year holiday from January 1 to 4, the municipal Department of Tourism has reported.

2025 marked a major milestone for Vietnam’s tourism industry: for the first time, international arrivals surpassed 20 million, cementing the country’s position as a regional travel powerhouse.

Possessing unique natural landscapes along with a rich culture of Northwest ethnic groups, Son La province is rising strongly on the tourism map, with impressive growth in both visitor numbers and revenue.

Ho Chi Minh City’s tourism sector has set the targets of welcoming 61 million visitors in 2026, including 11 million international arrivals, and earning 330 trillion VND (12.5 billion USD) in revenue.

The upcoming nine-day Lunar New Year (Tet) holiday, combined with the growing trend of using annual leave to extend the vacation, is poised to fuel significant travel activity across the country.

In 2026, the capital aims to welcome more than 35.8 million visitors, an increase of 6.2%. Of the total, international arrivals are expected to exceed 8.6 million, while domestic visitors are projected at around 27.2 million.

Hue steps onto the global stage as CNN spotlights its heritage and culture, drawing millions of viewers worldwide.

The sector aims to attract 25 million international visitors, serve 150 million domestic tourists, and earn some 1.12 quadrillion VND in revenue in 2026.

Hanoi’s tourism industry has bounced back strongly, surpassing pre-pandemic levels, but experts say the city must now redefine its image and upgrade its products to stay competitive.

After being frozen by Covid-19, Vietnam’s tourism industry has made an extraordinary recovery, surpassing 110% of pre-pandemic levels and welcoming a record 22 million international visitors in 2025.

Visit Vietnam is not merely a data platform but a fundamental shift in development thinking, reflecting how Vietnam is preparing for a tourism future driven by data, digital technology, and artificial intelligence (AI).

Vietnam is becoming an increasingly popular choice for families in the region and beyond, according to a new report from Agoda.

With 20 million international arrivals and 16 prestigious global accolades, Vietnam’s tourism industry made 2025 a landmark year.