2025 marked a major milestone for Vietnam’s tourism industry: for the first time, international arrivals surpassed 20 million, cementing the country’s position as a regional travel powerhouse.

Possessing unique natural landscapes along with a rich culture of Northwest ethnic groups, Son La province is rising strongly on the tourism map, with impressive growth in both visitor numbers and revenue.

Ho Chi Minh City’s tourism sector has set the targets of welcoming 61 million visitors in 2026, including 11 million international arrivals, and earning 330 trillion VND (12.5 billion USD) in revenue.

The upcoming nine-day Lunar New Year (Tet) holiday, combined with the growing trend of using annual leave to extend the vacation, is poised to fuel significant travel activity across the country.

In 2026, the capital aims to welcome more than 35.8 million visitors, an increase of 6.2%. Of the total, international arrivals are expected to exceed 8.6 million, while domestic visitors are projected at around 27.2 million.

Hue steps onto the global stage as CNN spotlights its heritage and culture, drawing millions of viewers worldwide.

The sector aims to attract 25 million international visitors, serve 150 million domestic tourists, and earn some 1.12 quadrillion VND in revenue in 2026.

Hanoi’s tourism industry has bounced back strongly, surpassing pre-pandemic levels, but experts say the city must now redefine its image and upgrade its products to stay competitive.

After being frozen by Covid-19, Vietnam’s tourism industry has made an extraordinary recovery, surpassing 110% of pre-pandemic levels and welcoming a record 22 million international visitors in 2025.

Visit Vietnam is not merely a data platform but a fundamental shift in development thinking, reflecting how Vietnam is preparing for a tourism future driven by data, digital technology, and artificial intelligence (AI).

Vietnam is becoming an increasingly popular choice for families in the region and beyond, according to a new report from Agoda.

With 20 million international arrivals and 16 prestigious global accolades, Vietnam’s tourism industry made 2025 a landmark year.

The national tourism data platform Visit Vietnam has been introduced and is scheduled for full operation in the second quarter of 2026, marking a pivotal step into the digital era of Vietnam’s tourism.

Hosting the Visit Vietnam Year 2026 is expected to create new momentum for the development of cultural, heritage, community, sports, scientific and eco-tourism, while promoting Gia Lai and Vietnam’s tourism products to the world.

Vietnam has officially surpassed a record set over six decades ago, welcoming its 20 millionth foreign tourist during a special ceremony in Phu Quoc.

The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.

Ho Chi Minh City is advancing into a dynamic mega-urban hub, with its tourism sector accelerating digital transformation to showcase the city’s identity, people and distinctive cultural and culinary attractions.

As global medical tourism expands rapidly, Vietnam is emerging as a new destination thanks to its high-quality healthcare services, competitive costs and growing medical expertise.

YouTube, TikTok, Instagram and podcasts are producing Vietnam-focused content created by expatriates and travellers, racking up billions of views and reshaping global perceptions of the Southeast Asian nation.

Hanoi welcomed 30.94 million visitors in the first 11 months of 2025, up 22.1% year on year, while tourism revenue reached 120.6 trillion VND (4.57 billion USD), an increase of 20.7%.