The National Tourism Year 2026 opening and mega concert are drawing massive attention across digital platforms.

Having no prior knowledge of English, Sung Thi Dinh never thought a foreign language could change her life. After just a few years, she has built her own business and created jobs for many people in her village.

A British-Canadian couple planned a one-year stay in Vietnam but chose to remain after discovering a life filled with joy and connection.

Since early April, businesses have rolled out new travel products featuring deep discounts alongside refreshed itineraries developed through stronger tourism linkages between Ho Chi Minh City and other localities.

The People’s Committee of Hue city has officially announced the opening of a 3.5-kilometre inland waterway along the Ngu Ha River, set to commence operations on April 10.

Participating businesses unveiled new tour itineraries and bundled service packages, with discounts of up to 50% available for both domestic and outbound tours.

For nearly five decades, a modest sidewalk stall in Hanoi has drawn loyal crowds with its unwavering commitment to tradition.

The new air link enhances connectivity between Vietnam’s island destination and a major Asian travel and financial hub.

A sea tourism route connecting Ha Long Bay in Quang Ninh and Lan Ha Bay in Hai Phong was officially launched on April 1, marking a major step toward unlocking the shared value of the UNESCO-recognised heritage area spanning the two destinations.

Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.

In a quiet corner of Ninh Binh, far from the better-known tiled bridges of Phat Diem or the bustle of local markets, a modest structure spans a narrow canal, almost unnoticed by outsiders.

Vietnam’s tourism sector continues to show resilience and a shift toward more sustainable growth, supported by steady demand and evolving travel preferences.

A centuries-old Tay hamlet in Tuyen Quang preserves traditional homes, culture and daily life, earning its reputation as a “living museum.”

Vietnam is increasingly emerging as a preferred destination for Philippine travellers, welcoming over 482,000 arrivals in 2025, as ASEAN visa exemption policies provide favourable conditions.

The central city of Hue is stepping up efforts to position itself among Vietnam’s leading green tourism destinations, moving towards a net-zero tourism model with balanced emissions.

Vietnamese travellers are among Asia’s most passionate culinary explorers, ranking second in the region for choosing destinations based on food experiences, according to new findings from digital travel platform Agoda.

A traveler from Thanh Hoa has shared her surprise after enjoying a full seven-dish meal in Hue for just VND45,000 (US$1.80), drawing widespread attention online.

During a two-day, one-night trip, a Hanoi-based traveler combined visits to well-known attractions with a culinary journey through Lang Son’s distinctive local dishes, from roast duck to herbal rice cakes.

A 12-minute feature on Son Doong cave - the largest natural cave in the world - has been broadcast on 60 Minutes, creating a powerful global media effect and introducing Vietnam’s extraordinary natural heritage to millions of viewers.

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