Overcoming post-pandemic challenges, the wood industry rebounds with record exports, securing Vietnam’s global rank among top suppliers.

The “Vietnam Wood” mark represents a strong commitment to legally sourced timber, high quality, and environmental and social responsibility, serving as a legal safeguard for Vietnamese products and enhancing business competitiveness.

Facing U.S. countervailing duties on wood products, Vietnam’s $15 billion wood industry is finding creative and adaptive ways to move forward.

Despite high revenues, many Vietnamese wood manufacturers admit to confusion and setbacks when embracing digital transformation.

Vietnamese wood businesses report billion-dollar revenues but still struggle with digital transformation.

Ho Chi Minh City is poised to become a Southeast Asian powerhouse in wood and furniture production and exports, provided that companies ramp up green practices, branding and innovation, industry insiders said.

The US’s decision to impose high tariffs on a range of Vietnamese exports, including wood products and furniture, is pushing the country’s timber industry to swiftly recalibrate its strategies to sustain growth.

The Vn-WoodID application has been officially launched, becoming a key tool contributing to wood traceability.

Four out of every 10 wooden products in American household kitchens come from Vietnam, but the new US tariff policies are forcing Vietnamese businesses to make significant adjustments.

Four in ten kitchen items in U.S. households now originate from Vietnam, prompting Vietnamese firms to adapt as new US tariffs loom.

Amid rising global protectionism, Vietnam’s wood sector takes proactive steps to protect exports and meet its USD 18 billion target by 2025.

The US is currently the largest consumer market for Vietnam’s wood and wood products.

The wood sector expects to earn 15.5-16 billion USD from exports this year, given a nearly 21% growth rate to 13.18 billion USD in the first 10 months.

Despite market recovery, the wood industry needs to overcome formidable challenges to realise the export revenue target of 15.2 billion USD for the whole year, according to insiders.

The final months of the year are when consumers typically renovate and redecorate their homes in preparation for the New Year, providing a significant boost in export orders for the wood industry.

Vietnam's wood industry has experienced a significant boom, with exports nearing US$11 billion over the past eight months, primarily driven by heavy purchases from the United States, China, and Japan.

Vietnamese timber and wood product exports from January to August 15 surged by 24% to reach US$9.5 billion against the same period from last year, according to details given by the General Department of Vietnam Customs.

The Vietnam’s wood industry has many opportunities for recovery in 2024, with the Forest Stewardship Council (FSC) certification seen as essential for accessing global markets.

Viforest is encouraging businesses to ensure green production, green trade and digital transformation. The association has been conducting many trade promotion activities at home and abroad to seek more customers and orders.