Update news online shopping
Selling fresh fruit and agricultural products through live streaming, a trend that has exploded in the Chinese market recently, will likely boom in Viet Nam as well, trade experts have forecast.
Vietnamese have had to cut their spending amid difficulties globally, but 96 percent of consumers surveyed by PricewaterhouseCoopers (PwC) said they are willing to spend more money on products from reputable companies with strong business ethics.
Vietnamese purchases of goods online and the value of online orders both increased significantly in 2022, according to market analysis firms.
For Vietnam, in 2021, revenue from the internet-based economy was $21 billion, estimated to rise to $57 billion by 2025, up about 271%.
Vietnam’s overall online retail sales hit US$13.7 billion in 2021, up US$1.9 billion over 2020, according to the Vietnam E-commerce White Book 2022 released by the Vietnam e-Commerce and Digital Economy Agency.
E-commerce in Vietnam is estimated to grow by 53% in 2021, creating an impetus for the domestic digital economy to reach revenue of US$21 billion this year, according to a report released recently by Google, Temasek and Bain & Company.
According to a report by iPrice, grocery prices in Vietnam are among the cheapest in Southeast Asia after comparing prices for groceries in Southeast Asia from Numbeo.
Instead of going directly to the market to buy votive paper for the Ghost Festival, which falls on the full moon day of the 7th lunar month, many families are buying products online.
Many HCM City businesses, even small traders in traditional markets who are not usually thought to be tech-savvy, have been focusing on selling online and networking to survive, or even thriving, amidst the ongoing COVID-19 pandemic.
Online shoppers are being warned over purchasing expensive goods as a rise in e-commerce means more merchants exploiting loopholes and concerns over customer protection