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Hanoi gears up for tourism boom during national holidays

Hanoi’s tourism sector is expecting a sharp rise in holiday revenue as it rolls out a clearer growth strategy focused not just on visitor numbers but on the “depth of value”.

Summer breakthrough: European charter flights land in VN for first time

Vietnam’s tourism sector is maintaining a stable number of international arrivals, but is also, for the first time, welcoming charter flights carrying European tourists during the summer.

Da Nang draws visitors with vibrant lineup of beach festivals, cultural events

A wide range of cultural and tourism activities are being organised in Da Nang, as it officially kicks off its summer tourism season with a dynamic and diverse atmosphere rooted in the preservation and promotion of traditional cultural values.

Inside a million-year cave complex hidden deep in Quang Tri’s forests

Deep within tropical karst terrain, Kling - Ruc Ca Roong - A Cu reveals a landscape shaped over millions of years.

Hai Phong urges Google Maps to remove fake Den Tranh listings

Authorities in Hai Phong have formally requested that Google Maps remove misleading directions to two unauthorized worship sites falsely identified as the nationally recognized Den Tranh temple.

Hanoi Museum officially recognized as a new cultural tourism destination

Hanoi Museum has been officially recognized as a tourism destination of the capital, marking a significant milestone that reflects its growing role beyond a traditional cultural institution.

Da Nang welcomes first flight from Vladivostok

According to the plan, the programme will run from April 16 to October 23, connecting eight cities across Russia, the CIS, and Belarus with Da Nang.

VN travellers prioritise value, authentic experiences for April 30 holiday

Vietnamese travellers are increasingly prioritising budget optimisation and authentic travel experiences for the upcoming April 30–May 1 holiday, with demand rising for flexible travel packages and personalised itineraries.

European tourists shift from Thailand, charter flights land in Vietnam

Vietnam’s tourism sector is entering a new phase of growth, as it prepares to welcome its first-ever summer charter flights carrying European tourists, reflecting a shift in global travel patterns.

Travel trends shift as Vietnamese tourists spend more on experiences

Vietnamese travellers are reshaping how they approach the 30 April - 1 May holiday, favouring shorter trips closer to home while spending more generously on high-quality, personalised experiences.

A dish that tells a story of sea, culture and balance

Lau tha from Mui Ne impresses with its vibrant presentation and deep cultural meaning rooted in yin-yang philosophy.

Finding ‘belonging’ in Vietnam: Liam and Sarah’s story

Having pursued stable jobs in the UK and Canada, the couple Liam and Sarah did not think a one-year trip to Vietnam would "change everything."

Hue’s quirky-named cakes keep diners coming back for more

Discover four unique Hue cakes known for their flavors, textures, and surprisingly low prices, loved by locals and visitors alike.

Cao Bang preserves traditional crafts, promoting sustainable tourism

At renowned sites such as Ban Gioc Waterfall, Pac Bo relic site, and Mat Than Mountain, visitors not only admire the scenery but also engage in cultural activities organised by locals.

Foreign travelers captivated by Cao Bang’s cinematic beauty

A short video capturing the beauty of Cao Bang is going viral across social media in Vietnam and parts of Asia, drawing millions of views. The creators behind the clip are two young travelers from the US and Poland.

Vietnam’s unique dragon bed carvings challenge tradition

A pair of 17th-century stone dragon beds in Ninh Binh features rare carvings where dragon limbs resemble human hands.

AI becomes the new engine of Vietnam’s tourism growth

As global tourism shifts toward data-driven competition, Vietnam accelerates AI adoption to enhance growth, efficiency, and sustainability.

Purple blooms draw city dwellers to Hanoi’s outskirts

A vast field of water hyacinths in full bloom on the outskirts of Hanoi has recently become a magnet for visitors, with its striking purple hues spreading across the rural landscape.

Sacred cauldron tells story of Vietnam’s bronze heritage

A giant bronze cauldron weighing nearly 10 tons, crafted by hundreds of artisans, stands at the sacred Kinh Thien Altar as a tribute to Nguyen Minh Khong, revered as the founding figure of Vietnam’s bronze casting tradition.

Vietnam – a safe destination amid global uncertainties

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.