Nestled amid a solemn mountain landscape in Thu Bon Commune, Da Nang City, My Son Sanctuary stands as one of the oldest and most important Hindu religious centers of the ancient Champa Kingdom.

Da Nang welcomed a MICE delegation of around 5,000 people from WinCommerce from June 1–3, underscoring its growing appeal as one of Vietnam’s premier destinations for meetings, incentives, conferences and exhibitions.

At Da Nang’s Man Thai fishing village, the day begins long before dawn as tourists join locals at a seafood market that lasts only a few hours.

Located in a secluded valley surrounded by majestic mountains in Thu Bon Commune, Da Nang, the My Son temple complex once served as a major religious centre of the Champa Kingdom for more than a millennium.

The central coastal city of Da Nang officially opened the Da Nang Food Tour 2026 at Bien Dong (East Sea) Park on the evening of May 21, with an aim to promote local culture, people and identity through immersive gastronomic experiences.

Over centuries, many Champa artifacts have remained remarkably well preserved in Da Nang, becoming national treasures of exceptional historical, artistic and spiritual value.

A restaurant in Da Nang where staff communicate mainly through sign language is drawing attention after a British tourist shared his heartfelt experience online.

Da Nang has continued to gain international recognition, ranking second in a list of the nine best places in Asia to visit during June, July and August, released by travel guide Lonely Planet on May 1.

The remains of Dong Duong Monastery continue to reveal the grandeur of a once-influential Buddhist hub.

In late April, Son Tra Peninsula in Da Nang is draped in a soft purple hue as thàn mát flowers burst into bloom, lining the winding road to Ban Co Peak and drawing crowds of visitors eager to admire and capture the scene.

Da Nang’s Department of Culture, Sports and Tourism on March 24 unveiled the city’s 2026 tourism stimulus programme under the message “Da Nang – Touching the Original,” alongside a MICE promotion initiative.

A familiar dish among Da Nang locals has left a strong impression on a visitor from the US, who repeatedly praised its crispy texture and rich flavor while eagerly finishing the sauce.

Just 20km from Da Nang’s center, Tung Son Church stands as a rare architectural relic, bound together by lime, tree resin and crushed dodder vine.

Golden Bridge in the central city of Da Nang has been named as one of the 19 most beautiful bridges in the world by London's iconic Time Out magazine.

On the morning of February 17, the first day of the Lunar New Year (Tet) 2026, Da Nang joyfully welcomed its first international visitors, offering lucky money, souvenirs and an immersive taste of Vietnam’s Tet atmosphere.

In 2025, Da Nang’s tourism sector served more than 17.3 million visitors, with international arrivals surging and total revenue reaching around VND60 trillion, far exceeding the pre-Covid-19 peak.

Da Nang is positioning itself as the only city in Central Vietnam with both rich cultural heritage and modern infrastructure - two “treasure troves” for the development of its cultural and creative industries.

Airports in Da Nang and Chu Lai came alive on January 1 with joyful celebrations welcoming the first visitors of 2026, marking the start of a bustling tourism year for central Vietnam.

Experts have recommended that Da Nang craft a new tourism development strategy focused on creativity, regional linkage, nighttime economy, and MICE tourism to align with its expanded role and potential.