Hanoi is well positioned to transform its rich cultural resources into a new engine of economic growth, with the night-time economy emerging as a key catalyst for the development of the capital city’s cultural industries.

As part of its strategy to reposition itself as a high-quality, professional, and value-driven destination, Hanoi is intensifying efforts to target high-spending markets with stringent service standards.

Just 5km from central Hanoi, an ancient riverside village continues to preserve national treasures, sacred festivals and the enduring legacy of Ly Thuong Kiet.

A humble bo bia vendor in Hanoi has become an unlikely social media sensation, drawing long queues of customers willing to wait more than an hour for a snack.

American content creator Isaac Nunez spent an entire day exploring Hanoi’s pho culture and was surprised to discover how many different versions of the iconic Vietnamese dish exist.

International visitors say Hanoi’s everyday life - from street food to local encounters - shapes their most vivid memories.

Perfect for curious diners, these dishes offer a playful yet authentic take on Vietnam’s most famous noodle soup.

Not only impressed by its vibrant presentation, a foreign visitor was also surprised to discover how an ingredient that can cause irritation is skillfully transformed into a refreshing summer delicacy in Hanoi.

On April 24, images of South Korea’s President Lee Jae Myung and First Lady Kim Hye Kyung enjoying pho at a modest eatery on Dinh Liet Street, Hoan Kiem Ward, Hanoi, quickly went viral across Vietnamese and Korean social media.

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Hanoi has introduced a range of new tourism products and destinations aimed at promoting sustainable travel and enriching visitor experiences, according to the municipal Department of Tourism.​

Hanoi is unveiling a host of new tourism products in its suburban areas, together with cultural programmes and traditional craft experiences, for the upcoming April 30–May 1 holiday.

A scenic escape just 60km from Hanoi, Ba Vi National Park offers breathtaking cloud views, fresh air, and easy access for weekend travelers.

For nearly three decades, a modest fish porridge shop tucked deep inside an alley on Hang Bong Street in Hanoi has quietly built a reputation as a favorite late-night destination.

A vast field of water hyacinths in full bloom on the outskirts of Hanoi has recently become a magnet for visitors, with its striking purple hues spreading across the rural landscape.

During a recent culinary exploration in Ha Noi, Matthew, an American traveler, stopped by a well-known eatery in Hoang Liet ward to try a dish he had never encountered before: bun ca cay.

For nearly five decades, a modest sidewalk stall in Hanoi has drawn loyal crowds with its unwavering commitment to tradition.

Despite its hidden location, this long-standing sticky rice stall has become part of the daily rhythm of the Old Quarter.

A popular American YouTuber sampled bamboo rat dishes in Hanoi and praised the unusual delicacy as the best rodent meat he has ever eaten.