Many financial analysts expect a recovery in the agro-market in 2021, including the coffee sector.

The year 2020 challenged the courage of owners of cafes and lemon tea shops who struggled to survive the pandemic, lockdowns and consumers’ fastening their purse strings.

Covid-19 has forced coffee chain owners to change their approach. Like small shops on the pavement, they now have to attract different segments of customers.

Based on what Vinamilk, Nestle and Nutifood are currently doing, analysts believe the three big companies will focus on the mid- and low-end market, especially the takeaway food segment.

After HCM City decided to temporarily close restaurants and catering services with the capacity of more than 30 customers, they began selling online and delivering food.

Coffee prices have fallen dramatically, and some farmers are giving up because of problems because of price fluctuations and supply-demand imbalances.

Highlands Coffee has been expanding its chain at a lightening speed, while Trung Nguyen has opened E-Coffee and Cong is exporting products.

Entering the food and beverage sector in 2012 and opening a series of cafes, Phuc Long once caught the special attention when stating that it would compete with Starbucks, which set foot in Vietnam in 2013.

Many foreign coffee chains have failed to secure their positions in the market, but Vietnamese owned chains have reported revenue growth in recent years. But not all of them have made high profits.

For the last half month, visitors to Coffee Bean and Tea Leaf at Dong Khoi Street located near the Metropolitan building in the central district 1 of HCMC can see only closed green doors.