Designers argue that using Chinese fabrics and fastenings on ao dai risks erasing Vietnamese tradition.

Cheap, mass-market “ao dai” with foreign features raise urgent questions about national identity and heritage preservation.

To prevent Vietnam’s creative industries from developing in a fragmented and scattered way, we need a unified vision for the image of Vietnam that we want the world to remember.

Politburo Resolution No. 80-NQ/TW represents a significant shift in the development paradigm, formally recognising culture not merely as an auxiliary sector, but as one of the four indispensable and co-equal pillars of sustainable development.

In Quang Ninh’s Deo Doc village, the Dao Thanh Phan people honor an early New Year with quiet rituals and deep community bonds.

Many experts note that the most prominent and profound new feature of Resolution 80-NQ/TW compared to previous documents is the comprehensive upgrading of culture’s role.

Ro Cham Tih, a master of Gia Rai music, shares the sound of the highlands through hand-crafted bamboo instruments on global stages.

Cultural diplomacy has helped Vietnam boost its international reputation while advancing its long-term national goals with global resonance.

Khanh Hoa is home to nationally significant architectural and artistic relics associated with Cham culture, including the Hoa Lai Tower Complex, Po Klong Garai Tower and the Po Nagar Cham Towers.

Each year-end, Dao families reunite to prepare Tet Nam Cung - an ancestral feast that reflects their deep cultural roots and communal values.

The Politburo has unanimously decided to designate November 24 each year as "Vietnam National Culture Day," which will be observed as a paid public holiday across the country.

At the national conference on culture, the Prime Minister defined a 32-word vision for a thriving, creative, and admired Vietnam.

Nguyen Xa puppeteers keep Northern Vietnam’s ancient puppet traditions alive-strings, drums, and soul.

With patient strokes of a chisel, white sapwood planks, and layers of Chinese ink soaked into dó paper, a centuries-old craft is being brought back to life - Thanh Lieu woodblock printing.

Deep in the forests of Da Nang, the voices and lives of Co Tu elders echo centuries of resilience, guiding their people through cultural preservation.

Locals believe a century-old tree at a small shrine in Ho Chi Minh City holds spiritual power and wartime secrets.

Amid the country’s international economic integration, Vietnamese businesses are now compelled to update new standards, with corporate culture placed at the forefront.

The HCM City Museum showcases 300 years of Vietnamese clothing in a new heritage exhibit.

Cultural heritage is a strategic resource that helps shape the unique brand of Vietnamese tourism. This is not just an assessment but a vivid reality, reflected in the strong flow of visitors to heritage-linked destinations across the country.

A short video of a wedding in Thanh Hoa has gone viral, showing a groom and his entourage delivering a trove of ceremonial gifts in the old-fashioned way.