Through a meticulous manual process from cotton planting to natural dyeing, each Muong brocade pattern – from lozenges to hearts and mountain peaks – tells a cultural story deeply rooted in nature and ethnic identity.

Vietnam’s ao dai takes center stage in Europe this October with shows, seminars, and cultural gifting campaigns.

Despite record-high prices, festivalgoers at the Do Son Buffalo Fighting Festival eagerly buy meat from defeated buffaloes.

Bay Rong spring in Dak Lak is a sacred place for M’nong villagers to honor nature, deities, and their elephants through annual rituals.

Despite a physical disability, H’Yar Kbuor, an E De woman from Dak Lak province, has overcome challenges and persevered in starting a business with traditional brocade products.

Amid the echoing sounds of gongs and drums across the highlands, the Co Tu ethnic community in Da Nang organized a sacred brotherhood oath ceremony, a traditional rite to strengthen unity, resolve conflicts, and deepen communal bonds.

From gatekeeping trials to blessing rites, the Giay ceremony unites families and faith.

For generations, the Tay ethnic community in northern provinces like Thai Nguyen and Cao Bang has preserved a deeply meaningful tradition known as “Pây Tái” – a homecoming ceremony to the wife’s family on the 15th day of the seventh lunar month.

Mua I Dia has devoted her life to preserving the Hmong tradition of wax-resist painting, a national heritage reflecting generations of cultural wisdom.

Brocade products rich in Ma cultural identity from Dong Gia Nghia Ward (Lam Dong) are being offered on online platforms, providing a stable income and helping ethnic minorities escape poverty.

In An Giang, a Cham family passes down the art of brocade weaving, blending tradition, identity, and craftsmanship across five generations.

Rooted in ritual and daily life, this singing tradition conveys the values and dreams of the Dao community.

As Vietnam marks 80 years since independence, culture remains the guiding torch lighting the nation’s path forward.

In Cao Bang, the Nung An people continue crafting traditional conical hats shaped like those worn in ancient legends.

Born in hardship, che giam reflects the strength and solidarity of the Gie-Trieng people.

More than a piece of clothing, the H’Mong beret is a symbol of memory, heritage, and emotional strength.

This traditional dish, steamed from hand-ground corn, remains a spiritual and culinary treasure of the H’Mong people.

Ancestral water offering rites of the M’Nong promote ecological respect and community unity.

A cultural treasure of the Thai people, Han Khuong blends music, romance, and community.

Recognized as national heritage, Kho Gia Gia reflects the cultural soul of Vietnam’s highlands.