The HCM City Museum showcases 300 years of Vietnamese clothing in a new heritage exhibit.

Cultural heritage is a strategic resource that helps shape the unique brand of Vietnamese tourism. This is not just an assessment but a vivid reality, reflected in the strong flow of visitors to heritage-linked destinations across the country.

A short video of a wedding in Thanh Hoa has gone viral, showing a groom and his entourage delivering a trove of ceremonial gifts in the old-fashioned way.

The Ok Om Bok Festival, a traditional cultural event of the Khmer ethnic community and a recognised national intangible cultural heritage, was held on November 5 at the Ao Ba Om national historical and scenic site in Vinh Long province.

Central Vietnam is a land steeped in history and culture, home to three UNESCO-recognised world cultural heritage sites: the Complex of Hue Monuments, Hoi An Ancient Town, and My Son Sanctuary.

In the remote village of To Tung, Gia Lai Province, the gentle hands of Ba Na women are helping preserve the ancient rhythms of gong music, defying long-held customs to protect a cultural legacy passed down through generations.

Through YouTube and TikTok channels, a researcher has produced videos on the legend of Mother Goddess Lieu Hanh, ritual explanations, costumes and sacred objects, with each clip drawing thousands of views and positive interactions.

The northern highlands offer a portrait of Vietnam’s soul - where tradition and nature coexist in perfect harmony.

At age 84, Venerable Chau Ty continues teaching the sacred art of palm-leaf scripture carving, safeguarding Khmer Buddhist heritage in modern Vietnam.

Vietnam should focus more on developing cultural industries and digital culture in connection with the creative economy, viewing these as key economic sectors that can increase culture’s contribution to national GDP.

The Kate Festival of the Cham people is taking place in Khanh Hoa province, offering vibrant colors and a rich cultural atmosphere, with thousands of participants.

A Raglay artisan in Khanh Hoa turns ancestral tools into cultural souvenirs, gaining official OCOP status and inspiring younger generations.

The fear of losing the centuries-old tradition of Lao brocade weaving pushed artisan Lo Thi Vien to rise against the odds. Today, the sound of looms echoes once more, day and night, across Na Sang 2 village in Dien Bien Province.

Kate Festival showcases Cham heritage through ceremonies, performances, and tourism promotions.

The traditional craft of making herbal medicine has long been an integral part of the lifestyle of the Dao ethnic people in Ba Vi (Hanoi).

More than tradition, Tâng tung da dá reflects the Co Tu people's harmony with nature, unity in community, and devotion to their ancestors.

Made with a meticulous handmade process, from growing cotton and spinning threads to dyeing with natural colors, brocade contains intricate patterns that reflect nature and preserve ethnic identity.

Traditional homes in Dak Lak preserve centuries-old artifacts of the Mnong and Ede people.

Vung Tau’s Nghinh Ong Festival honors the Whale God through sacred rituals and lively folk games, attracting thousands each year.