vietnam culture

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Vietnam’s cultural diplomacy: Soft power at its strategic best

Cultural diplomacy has helped Vietnam boost its international reputation while advancing its long-term national goals with global resonance.

Breathing new life into Cham cultural heritage in Khanh Hoa

Khanh Hoa is home to nationally significant architectural and artistic relics associated with Cham culture, including the Hoa Lai Tower Complex, Po Klong Garai Tower and the Po Nagar Cham Towers.

The sacred year-end feast of the Dao people in Thanh Hoa

Each year-end, Dao families reunite to prepare Tet Nam Cung - an ancestral feast that reflects their deep cultural roots and communal values.

A new national holiday to celebrate Vietnamese culture

The Politburo has unanimously decided to designate November 24 each year as "Vietnam National Culture Day," which will be observed as a paid public holiday across the country.

PM Pham Minh Chinh: Culture must shine as Vietnam’s soft power

At the national conference on culture, the Prime Minister defined a 32-word vision for a thriving, creative, and admired Vietnam.

A 9X craftsman brings a 500-year-old Vietnamese woodblock legacy back to life

With patient strokes of a chisel, white sapwood planks, and layers of Chinese ink soaked into dó paper, a centuries-old craft is being brought back to life - Thanh Lieu woodblock printing.

700 years of legacy: The village where puppets never stop dancing

Nguyen Xa puppeteers keep Northern Vietnam’s ancient puppet traditions alive-strings, drums, and soul.

Guardians of memory: Co Tu elders and their silent mission

Deep in the forests of Da Nang, the voices and lives of Co Tu elders echo centuries of resilience, guiding their people through cultural preservation.

The mystery of the ancient jackfruit tree guarding a sacred shrine in HCM City

Locals believe a century-old tree at a small shrine in Ho Chi Minh City holds spiritual power and wartime secrets.

Vietnamese identity: the core of new business ethics

Amid the country’s international economic integration, Vietnamese businesses are now compelled to update new standards, with corporate culture placed at the forefront.

Rediscovering ancient Vietnamese attire at the HCMC Museum

The HCM City Museum showcases 300 years of Vietnamese clothing in a new heritage exhibit.

Cultural heritage preservation helps ensure sustainable future

Cultural heritage is a strategic resource that helps shape the unique brand of Vietnamese tourism. This is not just an assessment but a vivid reality, reflected in the strong flow of visitors to heritage-linked destinations across the country.

Groom from Thanh Hoa stuns netizens with 8 shoulder poles of wedding gifts

A short video of a wedding in Thanh Hoa has gone viral, showing a groom and his entourage delivering a trove of ceremonial gifts in the old-fashioned way.

Vinh Long celebrates Ok Om Bok Festival

The Ok Om Bok Festival, a traditional cultural event of the Khmer ethnic community and a recognised national intangible cultural heritage, was held on November 5 at the Ao Ba Om national historical and scenic site in Vinh Long province.

Central Vietnam’s heritage on path to sustainable development

Central Vietnam is a land steeped in history and culture, home to three UNESCO-recognised world cultural heritage sites: the Complex of Hue Monuments, Hoi An Ancient Town, and My Son Sanctuary.

Ba Na women break tradition to preserve sacred gong heritage

In the remote village of To Tung, Gia Lai Province, the gentle hands of Ba Na women are helping preserve the ancient rhythms of gong music, defying long-held customs to protect a cultural legacy passed down through generations.

Vietnam’s Mother Goddess worship rituals going digital

Through YouTube and TikTok channels, a researcher has produced videos on the legend of Mother Goddess Lieu Hanh, ritual explanations, costumes and sacred objects, with each clip drawing thousands of views and positive interactions.

A journey through Vietnam’s highlands: Culture in every breath

The northern highlands offer a portrait of Vietnam’s soul - where tradition and nature coexist in perfect harmony.

Elder monk revives Khmer cultural soul through sacred palm-leaf scriptures

At age 84, Venerable Chau Ty continues teaching the sacred art of palm-leaf scripture carving, safeguarding Khmer Buddhist heritage in modern Vietnam.

Promoting Vietnam’s “soft power” through culture: experts

Vietnam should focus more on developing cultural industries and digital culture in connection with the creative economy, viewing these as key economic sectors that can increase culture’s contribution to national GDP.