Vietnamese culture has long shaped the nation’s soul and resilience, from folk poetry and traditional festivals to tangible and intangible UNESCO-recognized heritage.

Vietnam aims to be among ASEAN’s top three and the world’s top 30 in the Soft Power Index by 2045, positioning itself as a hub for tourism, investment, innovation, and cultural exchange on its path to becoming a developed, high-income country.

Deputy Prime Minister Mai Van Chinh has signed Decision No. 173/QD-TTg approving the Strategy on communications to promote Vietnam’s image abroad for the 2026–2030 period, with a vision to 2045.

The fashion week is designed as a series of interconnected activities in which culture, creativity, community and commerce are closely linked in a continuous experiential cycle.

In the remote mountains of Quang Ninh, the Dao Lo Gang people begin Tet (Lunar New Year) early, celebrating with deep-rooted rituals and vibrant cultural traditions.

Nestled among the jagged limestone mountains and jade waters of the Trang An Scenic Landscape Complex in Ninh Binh, lies a silent, sacred space with over a thousand years of history - Dan Kinh Thien.

Debate heats up over frog buttons on ao dai, sparking urgent calls to define what constitutes Vietnam’s national dress.

Designers argue that using Chinese fabrics and fastenings on ao dai risks erasing Vietnamese tradition.

The Dai Phan festival, a vivid expression of San Diu spiritual life and community identity, was held on January 31 and February 1 (13th–14th of the Lunar month) in Van Don District, Quang Ninh Province.

Cheap, mass-market “ao dai” with foreign features raise urgent questions about national identity and heritage preservation.

To prevent Vietnam’s creative industries from developing in a fragmented and scattered way, we need a unified vision for the image of Vietnam that we want the world to remember.

Politburo Resolution No. 80-NQ/TW represents a significant shift in the development paradigm, formally recognising culture not merely as an auxiliary sector, but as one of the four indispensable and co-equal pillars of sustainable development.

In Quang Ninh’s Deo Doc village, the Dao Thanh Phan people honor an early New Year with quiet rituals and deep community bonds.

Many experts note that the most prominent and profound new feature of Resolution 80-NQ/TW compared to previous documents is the comprehensive upgrading of culture’s role.

Ro Cham Tih, a master of Gia Rai music, shares the sound of the highlands through hand-crafted bamboo instruments on global stages.

Cultural diplomacy has helped Vietnam boost its international reputation while advancing its long-term national goals with global resonance.

Khanh Hoa is home to nationally significant architectural and artistic relics associated with Cham culture, including the Hoa Lai Tower Complex, Po Klong Garai Tower and the Po Nagar Cham Towers.

Each year-end, Dao families reunite to prepare Tet Nam Cung - an ancestral feast that reflects their deep cultural roots and communal values.

The Politburo has unanimously decided to designate November 24 each year as "Vietnam National Culture Day," which will be observed as a paid public holiday across the country.