Among the upgrades rumored for the iPhone 18 Pro lineup, one seemingly minor change may be the one users are most excited about.

Beyond its lower price, the iPhone 18 Pro Max could offer several advantages that make it a more compelling choice than Apple’s expensive foldable iPhone Ultra.

Apple has yet to unveil its rumored foldable iPhone Ultra, but Caviar is already offering four limited-edition concepts priced from more than $14,000 to nearly $19,000.

Apple has confirmed its September event, setting the countdown in motion for the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable iPhone.

Samsung’s Galaxy S26 FE arrives in Vietnam with a 6.7-inch display, Exynos 2500 chip, 3x telephoto camera and a starting price of around $720.

The iPhone 18 Pro Max is only weeks away, and Apple’s newly unveiled M6 chip has offered two important clues about what its next flagship could deliver.

Samsung’s Galaxy S27 Ultra could arrive with a substantially larger camera island, yet leaks suggest the flagship may lose its dedicated 3x telephoto camera and even use a smaller 5x sensor.

Apple may create a bigger divide between its next Pro iPhones, with a major camera upgrade reportedly reserved for the iPhone 18 Pro Max.

Beyond the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s highly anticipated technology event, scheduled for 10am on September 9 in the US - midnight on September 10 in Vietnam - could feature several other headline-grabbing products.

Apple has sent invitations for its September 9 event, where the iPhone 18 Pro lineup and the company’s first foldable iPhone are expected to take center stage alongside new Apple Watches.

Apple’s rumored foldable iPhone Ultra could arrive within weeks, and early feedback from people who have used the device is offering an intriguing glimpse of what may set it apart.

Apple’s 20th-anniversary iPhone could be more than a commemorative model, with new leaks pointing to a radically thinner, more rounded and glass-heavy design.

Fresh Galaxy S27 Ultra leaks suggest Samsung is preparing more than a camera redesign, with the company potentially offering its top-tier flagship in two sizes for the first time.

Google’s Pixel 11 offers deeper control over how photos look before the shutter is pressed, including a refreshingly simple option Apple could learn from for the iPhone 18 Pro.

The iPhone 18 Pro may look familiar on the outside, but a smaller Dynamic Island, 2nm processor and satellite 5G could make this one of Apple’s biggest upgrades in years.

Apple is expected to give the iPhone 18 Pro Max four color options this year, but a new Dark Cherry finish could become the defining look of the generation.

Samsung is reportedly preparing a major design change for the Galaxy S27 series, with the Galaxy S27 Ultra potentially adopting a striking new camera layout that could draw plenty of attention.

A container of accessories for Apple’s upcoming iPhones has arrived in Vietnam, fueling speculation that the products are designed for the iPhone 18 Pro and iPhone 18 Pro Max.

Apple’s first foldable iPhone, expected to cost more than $2,000, could bring back years-old Touch ID technology while dropping a premium camera feature.

OtterBox may have revealed a major iPhone 18 Pro design clue early, with new packaging claiming its iPhone 17 Pro cases will also fit Apple’s unannounced flagship.