In a quiet mountain village in central Vietnam, the rhythmic clatter of wooden looms tells a story of cultural survival, as ethnic Thai families bring their weaving heritage into community tourism.

From centuries-old manuscripts in Son La to classrooms in Vietnam's northern mountains, five Hanoi high school students are using AI to help preserve the traditional script of the ethnic Thai community and bring it into the digital age.

After leaving an $850-a-month accounting job, Vi Thi Thu Ha turned to nature-friendly farming in northern Vietnam. Her cooperative now supplies more than 110 Hanoi school kitchens and creates jobs for ethnic minority women.

An ethnic Thai farmer in Vietnam's Thanh Hoa Province sold his family's traditional stilt house for around $27,000 and invested more than $19,000 in breeding bamboo rats and civets, hoping to build a new livelihood in a remote border community.

In a once-isolated village in Son La province, a Muong entrepreneur and the local Thai community are bringing back an heirloom rice variety and turning cultural traditions into sustainable livelihoods.

The Muong Lo Culture and Tourism Festival 2026, themed “The Essence of Thai Xoe – Colours of the Northwest,” will open on October 16, featuring a mass Xoe dance performed by 2,026 Thai ethnic minority people.

Amid mountains and terraced fields in northern Vietnam, a Thai ethnic community is turning century-old stilt houses, traditional food and crafts into tourism experiences and new livelihoods.

Rooted in rice fields and the rhythms of nature, Xo Nam Pha - a traditional ritual to “ask the sky for water” - is being revived by the Thai ethnic community in western Vietnam, bringing a fading part of village culture back to life.

Xip Xi arrives when the fields finally grow quiet, giving White Thai families a moment to honor their ancestors, their buffaloes and a beloved story about children.

A retired member of Vietnam's Thai ethnic community has transformed his family's traditional stilt house into a thriving homestay, creating jobs while preserving local culture in a northern mountain village.

A young Thai ethnic entrepreneur in Dak Lak has turned a small family chili plot into a 10-ha export production area that brings in billions of dong each year.

As modern life changes rural communities, efforts to preserve Thai cultural heritage are becoming increasingly urgent.

In Thai villages in western Thanh Hoa, love does not simply lead to marriage. Instead, couples must pass through a unique journey - two weddings and three years of living with the bride’s family before they are truly husband and wife.

Revived through decades of devotion, the Lai Tay script of the Thai people in Nghe An has become a national intangible cultural heritage.

Ha Nam Ninh has spent 40 years collecting, translating, and reviving Thai cultural heritage through its written language.

Held in Son La each spring, Dong Sua blends sacred rituals with folk games and local culture.

Grilled leaf-wrapped minced meat seasoned with local spices delivers a taste of the Northwest highlands.

A cultural treasure of the Thai people, Han Khuong blends music, romance, and community.

This cultural game brings Thai ethnic communities together during festivals and ceremonies.