After pouring VND3 billion (US$123,000) into a failed agricultural venture, Cao Van Hung, born in 1993 in Quang Ninh, chose not to walk away. Instead, he began again - this time with a humble plant growing quietly in his greenhouse.

Nestled among the lush hills of Giao An commune in Thanh Hoa, the garden of Ha Van Dung stands out not only for its tall, straight rows of areca trees, but for what they carry.

Leaving behind a stable business job, a young man has built a profitable venture with a high-density mud-free eel farming model, generating more than VND6.6 billion in annual revenue and winning the 2025 Luong Dinh Cua Award.

By mastering breeding techniques, he transformed a small farm into a billion-VND enterprise.

Once reliant on cassava and upland rice, a farmer in Mang Den has rewritten his life story - turning hardship into prosperity through bold change and a keen understanding of his land’s hidden potential.

Purple ba kich brings new hope to struggling rural land.

In Phuc Trach commune in Ha Tinh province, the craft of carving into tree trunks to find agarwood is often described by locals as “searching for gold.” Thanks to this work, local farmers generate hundreds of billions of VND in revenue each year.

In Can Tho, pineapple leaves once discarded after harvest are now being turned into durable fiber for textiles, creating new income for farmers and reducing agricultural waste.

Having failed many times in production and business, Le Duc Toan (Son Hong commune, Ha Tinh) boldly started over, building an integrated farm model that has brought billions of VND in revenue each year.

Farmers in Ha Tinh’s Huong Son area are enjoying a strong deer velvet harvest this year, earning more than VND200 billion (US$8.2 million) thanks to stable prices and rising demand.

As talks collapse between traders and growers, hundreds of tonnes of watermelon lie abandoned, exposing the fragility of informal farm contracts.

Once used only for ploughing and hauling, white horses have become a lucrative livelihood for a Tay farmer who now sells four-month-old foals for VND30 million each.

From scrubland to prosperity, Dak Wil has transformed as durian and coffee bring steady income and rows of spacious homes to this once-struggling border commune.

In the vast spring light of Dak Lak, Quang Hoa village prospers with coffee, durian and enduring stilt houses, where the Nung An people continue sowing seasons of abundance.

After numerous failed ventures, Le Duc Toan - born in 1974 and living in Son Hong Commune, Ha Tinh - chose to start again, launching an integrated farm model that now generates billions of dong in revenue each year.

From an old livestock shed, a farmer in the Mekong Delta boldly began raising sika deer for velvet antler - long regarded as a “miracle tonic” - and now earns a stable income of hundreds of millions of dong each year.

Tet is a critical harvest for growers in Thanh Hoa, who rely on it for income and reinvestment despite unpredictable weather.

High-quality blooms and strong market demand are helping flower growers in Quang Ninh enjoy a profitable Tet season.

In Thang Binh, Da Nang, scallions are being harvested in full swing, with prices stable and demand strong as Tet approaches.