Dak Lak durian has become a billion-dollar export story. Its next challenge is harder: turning scale, quality and consumer trust into a lasting global brand.

Once struggling on hillside farms, Raglai families in Khanh Hoa took loans and switched to durian. Their gamble is now delivering harvests worth hundreds of millions of dong.

China imported more than 1 million tons of durian in the first half of this year. The world’s second-most populous country spent $3.79 billion on Thai durian, far exceeding the $846 million it paid for imports from Vietnam.

Vietnam's durian industry is poised for another year of record-breaking export earnings as stronger institutional reforms.

Durian exports brought in $1.8 billion in the first seven months of the year, up nearly 30 percent year on year. Nevertheless, this "king of fruits" is becoming increasingly inexpensive.

In Vietnam's Mekong Delta, harvesting mature durians is a demanding job that combines climbing skills, timing and remarkable teamwork.

Durian businesses in Dak Lak expect major savings after authorities proposed easing procedures for growing area codes and export packing facilities.

As the supply monopoly is broken, a supply "explosion" in the Chinese market has left Southeast Asian durian hubs reeling from plunging prices and oversupply.

A widening corruption probe into durian exports to China has highlighted vulnerabilities in Vietnam's system for issuing growing area codes and quality certifications.

The anticipated opening of the Indian market in July, coupled with rising demand in the US, Japan, the Republic of Korea (RoK) and Australia, is creating new growth opportunities for Vietnam’s billion-dollar durian industry.

Dak Lak Province plans to set a Guinness World Record by mobilizing 500 pickup trucks for a large-scale parade during the 2026 Dak Lak Durian Festival.

Hundreds of container trucks carrying durians have been pouring into the area around Dau Giay Bus Station in Dong Nai City in recent days, waiting for samples to be collected for export quality testing.

The first batch of fresh durians exported under a newly applied “green lane” process was cleared for shipment to China via the Huu Nghi International Border Gate in the northern province of Lang Son on April 10.

With off-season prices surging and export turnover accelerating, Vietnam is forecast to surpass Thailand to become the world’s largest durian exporter in 2026.

Vietnam is rapidly gaining ground in China’s durian market, thanks to year-round supply.

In just the first 10 months of 2025, Vietnam’s durian exports reached nearly USD 3.34 billion, officially surpassing the full-year figure of USD 3.2 billion in 2024 and setting a new all-time high.

After losing his orchard to a storm, a Vietnamese farmer rebuilds and thrives with premium durian.

Vietnam has earned nearly $2.8 billion from durian exports in the first nine months of 2025, but imports have also jumped dramatically.

Prior to that, authorities and industry associations had repeatedly issued “urgent warnings” about fraud involving plantation codes and quality testing certificates for durian.