As an Assistant Trade Marketing Manager at Minthacare, you are responsible for driving effective marketing always-on BTL activities and promotion for Bioderma in all sales channels, under the direction of the Brand Manager.
1. Develop & perform full year organising Trade Marketing plan in line with business objectives/ brand objectives
Involves ongoing sales data analysis (trends, competitors, category, etc.), monitoring the competitor activities and proposing innovative ideas.
In charge for yearly visibility & POSM Plan from design to production
2. Manage the activity performance in collaborating with key commercial retailers and internal/ external partners
3. Promotion champion
Build full year promotion strategy for brand & channels
Develop full year promotion plan at shopper point of sale
Ensure non-conflict of promotion across channels (social-commerce, e-commerce, retail & medical)
4. Evaluation & Report for all projects by month/ quarter
5. Budget management
6. Complexity management: