1. Strategic Leadership:
- Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group.
- Collaborate with the Country Head of Marketing and other senior leaders to align branding marketing strategies with business objectives and market opportunities.
- Oversee and ensure brand consistency across all marketing and communication materials.
2. Branding and Communication Oversight:
- Lead the development of brand strategies and communication plans that resonate with target audiences.
- Ensure the creation of engaging and effective content for various platforms, including social media, websites, email, and offline channels.
- Develop PR strategies and manage relationships with media and other stakeholders to enhance brand reputation and visibility.
- Oversee creative project management, including video and photo shoots, graphic design, and content creation processes.
3. Creative and Content Management:
· Oversee the Creative Manager in leading the Creative Team to produce high-quality visual content that aligns with brand strategies.
· Guide the Content Manager in leading the Content Team to develop compelling written content for various platforms.
· Ensure seamless collaboration between the Creative and Content teams to produce cohesive and effective marketing materials.
4. Performance Measurement and Reporting:
- Develop and track key performance indicators (KPIs) to measure the effectiveness of branding activities.
- Provide regular reports and insights to the Country Head of Marketing and senior management on campaign performance and brand health.
- Collaborate with the Software & Analytics function to develop and improve dashboards that provide relevant business intelligence for decision-making.
5. Capacity Planning and Team Management:
- Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative, and Content teams.
- Monitor team performance and workload, optimizing resource allocation and project timelines to meet the needs of the brands.
- Recruit, train, and manage the performance of team members, fostering a high-performance culture and ensuring professional development.
6. Tool and Platform Implementation:
- Oversee the selection, setup, and integration of tools and platforms that enhance team productivity and compliance with branding and communication standards.
- Ensure team members are trained on new tools and platforms and facilitate their adoption across the teams.
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