1. Responsible for E-commerce business KPI. Create and execute business plan to achieve our target.
2. Budget and resources management, fulfill better sales performance with reasonable ROI. Create onsite and offsite MKT plan with MKT team.
3. Work closely with e-commerce platforms and enablers, manage and improve the profit/traffic/CR/PSI, etc.
4. Set product strategy for e-commerce, ensure successful product performance for new product launch and campaigns.
5. Collect and analyze business trends, share market insights with internal team and adjust our product/platform strategies based on those insights.