Core Purpose of the Job:
To manage and drive the whole process from planning to execution of Annual/ Quarterly/ Monthly plan for Tiktok Channel, in line with the business direction and strategies.
To deliver the agreed Sales Target for Tiktok, whilst maintaining the Brand Image & Standards
Organize the provision of administrative support to resolve day to day issues, including customer complaints and ensure smooth and uninterrupted Tiktok operations.
Areas of Responsibility
- Build the comprehensive sale and marketing framework and best practices to address all clients’ needs on Tiktok to deliver the assigned sale budget.
- Coordinate to function departments (MKT, Merchandise, etc) to ensure the daily operation excellence on platform.
- Be guardian of brand guidelines, images & contents following Principle standards
- Coordinate with sale team to produce Tiktok videos to drive the consideration and convert on Tiktok
- Be guardian of brand guidelines, images & contents in all channels
- In charged of the execution of all activities related to Tiktok
- Negotiate with Tiktok team to call the best support
- Provide supports (where needed) to the Digital team and Online team to help achieve the sales target
- Lead the process of new product launching on Tiktok to meet the consumer journey and capture shopping moments
- Well-manage the assigned budget to ensure the cost efficiency
- Keep abreast of the latest trend in the market with respect to the Product/ platform Trends and Brand standards.
- Reporting
- Other tasks assigned by line manager