- Understand target audiences and assist teams to develop an event strategy that supports business goals
- Managing marketing materials internally sending to external events
- Maintaining Event SharePoint site other event tracking tools
- Assist in creation of staff biographies
- Act as point person for PMCCs corporate membership directory
- Develop and execute event & local marketing plans
- Build strong relationships with internal partners across the organization, in particular the event producers – the event project managers, and the content programmers
- Manage and coordinate each event's campaign components including print, digital, social, telemarketing, direct mail
- Oversee the development, design and execution of all event themes, brand and creative journey elements, and ensure all in line with objectives and overall event strategy
- Review results and causes of significant variances
- Control MKT cost by project