Trade Marketing Plan Execution (30%)

• Develop and implement trade marketing initiatives according to the marketing calendar for the MT channel.
• Measure and report on ASMPQ (Availability, Shelf, Merchandising, Price, and Quality) to improve market share.

Promotion and Trade Activities (60%)

• Execute sales promotion programs to drive revenue and profit growth.
• Collect market information on competitor products and promotions.
• Produce and manage the quality control of POSM (Point of Sale Materials) and gifts with suppliers.
• Create guidelines for the implementation, supervision, and evaluation of marketing and activation programs.
• Compile weekly, monthly, and quarterly reports.
• Execute JBP (Joint Business Planning) activities with customers.

Internal Coordination and Budget Management (10%)

• Collaborate with sales and marketing teams to develop and execute trade marketing strategies.
• Monitor and manage trade marketing budgets, ensuring accurate reporting and efficient use of funds.

• Strong communication and interpersonal skills.
• Sales and marketing analysis skills.
• Experience in MT and on-premise sales.
• Ability to build external relationships.