Job responsibilities:
1. According to the characteristics of the company's products, combined with the cultural characteristics of the short video community in the target country, analyze the advantages of KOLs, combine the product selling points to create creative plans for KOL short videos, and ensure the achievement of various data indicators such as exposure, consumption, and ROI;
2. Responsible for writing short video scripts and giving evaluations and modification suggestions to the materials fed back by KOLs;
3. Good at tracking Tiktok hot spots, analyzing the hot spots of popular videos, and integrating short video creative plans;
4. Rating the quality of materials, screening high-quality materials for delivery to pitchers;
5. Review video data, regularly output analysis reports, and formulate optimization plans.