In charge of delivering and implementing product business strategy, formulating sales (SI/SO) guidelines, managing the product lifecycle, and integrating the functional departments to ensure the implementation of the business strategy and management execution
Main responsibilities:
- Product business strategy formulation: manage sales strategies in the region, formulate sales (SI/SO) guidelines; Execute and implement various functional management strategies based on strategic coordination; TOP channel customer sales management to support the branch's annual business goals
- Product operation:
- Manage product lineup activities; manage new product launches and product transitions for the product area involving other departments as required
- Formulate core channel breakthrough strategies and implement them
- Utilize the product assortment to actively promote product areas at trade/consumer shows within the brand’s and TCL’s objectives and guidelines
- Monitor and steer stock availability of products
- Manage and resolve product queries to ensure correct information is supplied to the sales force and other departments as required
- Formulate and manage retail SO strategies for key models
- Product portfolio and planning, technical support for branches
- Work closely with the training teams to promote internal and external training activities with key focuses on the product area
- Create and manage product features and descriptions to enable sales and marketing departments to create documentation and collateral
- Relationship:
- Closely working with HQ for product management
- Build and maintain positive and productive relationships with key stakeholders
- Facilitate cooperation with Marketing, Sales, Planning & Logistic Departments