· Handling (with full or shared responsibility) of on- and offline marketing activities required based on the sales and marketing calendar on a periodic and adhoc basis (weekly, monthly, annually). This includes in particular monthly newsletters, segmented EDMs and social media exposure
· Be part of the editorial team to develop and contribute content ideas for web, newsletter and social channels
· Monitor, create and update website content, social media content, monthly newsletter contents, EDM planning, database management and other e-based marketing tools and instruments liaising between internal and external stakeholders involved in Heritage Line’s whole marketing spectrum to ensure a seamless administration and controlling of all marketing activities
· Organize campaigns, event, exhibitions and other projects
· Create agreements and contracts related to marketing activities with any partner
· Prepare administrative documents, be in charge of recording key data and create reports needed to measure marketing activities and results
· Conduct market research and analysis to evaluate trends, brand awareness and competition
Any other tasks assigned by supervisors