· Develop comprehensive marketing strategies to enhance brand recognition and attract customers and real estate broker partners.
· Plan and oversee the implementation of marketing campaigns across various media channels, including digital, social media, and traditional media.
· Monitor and evaluate the effectiveness of marketing campaigns using data analysis tools and adjust strategies based on the results.
· Supervise the creation and management of high-quality marketing content across media platforms.
· Maintain and enhance the Citics brand, ensuring consistent messaging and positioning.
· Conduct market research to identify trends, opportunities, and challenges.
· Manage the marketing budget, optimize costs, and track budget utilization.
· Build relationships with partners, marketing service providers, and other stakeholders.
· Guide, develop, and manage the marketing team, ensuring effective collaboration and high performance.