Bel is a major player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 130 countries. Founded in 1865, Bel is a family group with an ambitious and sustainable growth strategy.

In Vietnam, we have started our journey for 60 years with the famous brand The Laughing Cow® (phô mai Con Bò Cười). Currently, we have head office in Ho Chi Minh city and one factory in Binh Duong.

Today, the Group operates 33 countries with a Group presence and 30 production sites on five continents, and the company sells its products in around 130 countries.

Guided by its corporate mission, Bel wants to promote healthier, responsible and accessible food for all consumers worldwide, in more places, for more moments by offering them a range of healthy snacks and meal solutions that enable everyone to enjoy the dairy and fruit products goodness.