- Collaborate with the marketing team to develop and implement comprehensive marketing strategies across various channels (social media, content marketing, brand activation activities)
- Conduct market research to understand target audiences, competitor analysis, and identify marketing opportunities
- Analyze marketing campaign performance and recommend improvements based on data insights
- Track and report on key marketing metrics
- Stay up-to-date on the latest marketing trends and technologies
- Collaborate with other departments (sales, product development, design) to ensure brand consistency across all marketing initiatives