The main tasks:
Manage and develop the identity of 2 brands, including the retail chain and the company's product brand. Build strategies and plans to reach consumers on various platforms.
1. Planning:
- Develop Branding strategy
- Develop plans to engage users on social media platforms.
- Analyze the market and competitors.
2. Execution
- Implement branding and activation projects
- Coordinate with departments to execute branding strategies
- Monitor, propose, and evaluate the effectiveness of marketing campaigns
- Build and manage the company's website.
3. Management Team
- Manage and develop the Branding team
- Assign and monitor the progress of branding projects
- Evaluate and provide feedback on the performance of each team member.