Message

Please sign in to perform this function

Sign in by

Digital Marketing Specialist (Paid Media)

Wall Street English
Updated: 17/09/2024

Employment Information

Benefits

  • Laptop
  • Insurance
  • Travel
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Annual Leave

Job Description

Campaign Planning:

  • Develop paid social media campaigns aligned with marketing goals.
  • Conduct market research to identify target audiences and trends.
  • Set objectives, budgets, and timelines for each campaign.

Ad Creation & Management:

  • Collaborate with content and design teams to produce engaging ad creatives (Facebook, Instagram, TikTok, Zalo, etc.).
  • Write compelling ad copy tailored to target audiences.
  • Manage and optimize ad campaigns on platforms like Facebook Ads Manager, Twitter Ads.
  • Ensure precise targeting and strong click-through rates (CTR).
  • Align persona targeting with the broader digital marketing strategy.

Audience Targeting & Segmentation:

  • Define and segment audiences based on demographics, interests, and behaviors.
  • Leverage data to refine targeting strategies and boost campaign performance.

Budget Management:

  • Monitor daily spend to maintain KPIs across acquisition channels.
  • Allocate resources effectively to maximize ROI.

Performance Analysis & Optimization:

  • Regularly analyze key metrics (CTR, CPC, ROAS) to assess and optimize campaign effectiveness.
  • Implement A/B testing to fine-tune creatives, targeting, and placements.
  • Use data to make informed adjustments for better results.

Funnel & Lead Management:

  • Report weekly on paid social performance vs. business KPIs.
  • Collaborate with Marketing, Community, and TMK teams to improve lead acquisition, conversion, and follow-up processes.

Job Requirement

  • Bachelor's degree in marketing, advertising, or a related field (preferred). 
  • Proven experience in managing paid social media advertising campaigns. 
  • Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads). 
  • Proficiency in using analytics tools and platforms (e.g., Google Analytics). 
  • Strong analytical skills and the ability to interpret data. 
  • Excellent written and verbal communication skills. 
  • Detail-oriented and highly organized. 
  • Ability to work independently and as part of a team. 
  • Adept at multitasking and meeting deadlines. 
  • Knowledge of SEO and SEM is a big plus.

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent
  • Salary: Competitive

Company Overview

Wall Street English

https://wallstreetenglish.edu.vn/danh-sach-tuyen-dung/Company size: 100-499
Wall Street English Vietnam 21 Le Quy Don Street, Ward 6, District 3, Ho Chi Minh City * Company Introduction: Wall Street English is an...Detail

Digital Marketing Specialist (Paid Media)

Wall Street English

Get email alerts for new jobs

Setup Email alerts

Employment Information
Similar jobs

About us

Wall Street English

Employment Information

Digital Marketing Specialist (Paid Media)

Location

Hỗ Trợ Ứng Viên: (84.28) 3822-6060 hoặc (84.24) 7305-6060
In Partnership with