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Digital Performance Specialist

Food Retail
Updated: 18/09/2024

Employment Information

Benefits

  • Laptop
  • Insurance
  • Allowances
  • Uniform
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

In your role, you will support Digital Performance Manager in executing digital marketing activities. This role will focus on traffics, sales volumes on mobile apps & website.

Fucntion 1. Mobile Apps Marketing

  • Develop and execute mobile app advertising campaigns to increase daily traffic and sales.
  • Analyze customer behavior data to identify opportunities for campaign improvement.
  • Proficient in using mobile attribution platforms (Appsflyer, GA4, Adjust, Apps Annie).
  • Leverage martech tools to segment audiences and deliver personalized advertising and in-app experiences.

Function 2. SEO/ASO Organic Channel Marketing:

  • Implement SEO/ASO strategies to increase website and app traffic, as well as drive transactions through organic channels.
  • Manage website content to ensure SEO/ASO best practices are followed.
  • Optimize e-commerce website for on-page and off-page SEO/ASO.

Function 3. Paid Ads:

  • Manage paid advertising campaigns on top platforms (Google, Facebook, TikTok, ...).
  • Collaborate with agencies and third-party partners to execute and optimize paid media campaigns.
  • Monitor campaign performance, provide regular updates, and propose new strategies for improvement.

Function 4. Reporting:

  • Track and analyze customer data, behavior, and media performance.
  • Generate comprehensive reports and provide actionable insights to stakeholders.

Other administration tasks:

  • Sourcing and managing agencies relating to digital Performance as (Video, Banner ads, ......)
  • Processing administration tasks relating to Digital Performance (Contracts, Payment...)
  • Getting assigned tasks from line managers.

Job Requirement

Functional knowledge & experience:

- At least 02 years experience in digital performance marketing for e-commerce.

- Have experience with Mobile app, SEO and advertising platform.

- Good analysis skills

- Sales & Performance oriented

Education: BA in Marketing, Business Administration, Economics or related majors

Seniority: Proven work experience as a Omni- channel digital performance manager

Language: Good English

Office skills: Microsoft office in advance (Excel)

Attitude: 

  • This job requires you to be dynamic and high-energy.

  • Efficiency

  • Good communication (listening, negotiation and presentation abilities)

  • Ability to work under pressure

More Information

  • Degree: Bachelor
  • Age: Above 24
  • Job type : Permanent
  • Salary: Competitive

Company Overview

Food Retail

http://bigc.talentnetwork.vnCompany size: 5.000-9.999
  Established in Vietnam in July 2011, Central Retail in Vietnam is a member of Central Group, one of the leading retailers in the region. With our...Detail

Digital Performance Specialist

Food Retail

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Food Retail

Employment Information

Digital Performance Specialist

Location

Hỗ Trợ Ứng Viên: (84.28) 3822-6060 hoặc (84.24) 7305-6060
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