Maximize sales, gross margin and Reinforce brand consistency

· Develop a joint-business plan and strategy with Brands. Review sales performance with Brands regularly and identify opportunities with concrete action plans.

· Provide monthly reports and analysis to Board of Director, including the results of activities and events.

· Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.

· Implement best practices of CRM with Marketing team.

· Develop new customer where there is potential.

· Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.)

· Reinforce luxury customer cultivation culture and practices adapted to Market.

· Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Marketing Team.

· Ensure that Brands’ guidelines and luxury standards in presentation are met.

· Ensure effective use of all resources to reflect business strategy and meet sales goals.

· Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives.

· Provide active coordination of store managers' team; inspire high motivation and achievements.

· Supervise store managers in performance of all store operations including sales, staff, merchandise and location management.

· Jointly with the store managers, hire, train, guide, post, rotate, and evaluate staff.

· Oversee effective organization of sales teams including clear job allocations, time scheduling, performance monitoring, on-the-job training and motivation of staff.

· Foster and coordinate decentralized training plan for new and existing staff; encourage and support individual staff development and mobility.

· Promote and maintain harmonious staff relations.

· Ensure that the highest standard of housekeeping both on and off the sales floor at all times are maintained.

· Enforce company policies and procedures.

Lead merchandise management and product development

· Review and enhance merchandise stock levels and assortments with regional merchandising team.

· Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.

· Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.

· Study and follow local trading environment and trends, including competition and tourism markets and follow up.

· Initiate action plan targeting each clientele categories to develop sales and services (local/tourists).

· Develop a strong relational network with all relevant business organization.

· Approve all personnel actions at the store level and take responsibility for preparing human resources to future needs and challenges.

· Set volume goals and analyze current sales trends.

· Provide appropriate product feedback.

· Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.

· Guide store managers in adjusting merchandize assortment to fashion trends and customer demands.

Implementation all marketing and communication strategies in close getting consultancy from Marketing Team

· Propose and coordinate local marketing, customer relation and promotional strategies; supervise the planning and implementation of those strategies.

· Ensure effective, exciting, and timely visual merchandizing in windows and displays in respect of brand guidelines.

· Actively promote and market the brand to local market and business world.

· Nurture positive long-term business relations.

· Propose and participate in public relations events bringing in positive exposure to the brand image.

· Effectively implement and promote Clientele programs to grow business in local market.

Monitor store development needs and commercial contract review

· Propose new store developments or layout adjustments as needed.

· Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues.

· Support for lease negotiations.

· Take lead of review and extend commercial contract with Principle.

Ensure efficient administrative management, upwards communication, and reporting

· Act to control manpower cost of store team (headcount plan and controlling, shift working arrangement, bonus scheme, motivation programs) to operate efficiently.

· Approve requests (all leave and purchase) that affect store's operations.

· Implement group internal procedures and shrinkage control guidelines to prevent inventory discrepancies.

· Implement and support all security measures.

· Provide clear and informative business review.

· Keep key members informed of business situations relating to each Department (Finance, HR, Marketing, Supporting functions and other applicable areas).

· Keep General Management informed of decisions and procedures made in the store level that impact business significantly.

· Obtain approval prior to implementation of programs or procedures.

· Investigate and report on any occurrences outside normal events.

· Build & engage team members including hiring, training, coaching and performance appraisal as company policy.

1.    Qualification:

·     B.A. degree in Business Administration, Marketing, Economic or related field.

2.    Knowledge:

·     Knowledge of Retail & Brand management best practices.

3.    Experience:

·     More than 5 years’ experience as Retail & Brand Management and 8 years in other managerial positions.

·     Prefer experience in luxury retails.

4.    Skills/Competencies:

·     Excellent analytical, management, supervisory and administrative skills. 

·     Proven ability to lead and motivate staff and to drive sales.

·     Excellent interpersonal skills and the ability to communicate effectively both in English and Vietnamese.

·     Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.

High level of integrity and dependability with a strong sense of urgency and results-orientation.

• Degree: Bachelor
• Age: Unlimited
• Job type : Permanent
• Salary: Competitive