Primary objective
- Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
- monitoring vendor and agency
- Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.

Key Activities
- Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale
- Implementing digital ads with performance agency
- Manage content team to deploy website content and ensure that following brand guidelines
- Have experience in CRM, CDP, Automation
- Optimize UX/UI to EC site & customer shopping experience
- Support digital marketing activities
- Other duties

ROLE AND RESPONSIBILITIES

• Digital ad (40%)

- Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
- Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
- Manage/ Monitor performance Ads, website experiences with the agency
- Utilize CRM to maximize customer life time value (LTV).

• Website (20%)

- Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).
- Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
- Improve the usability, design, content and conversion of the company website.

• Report (20%)

- Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads
- Propose products, programs arcording to analysis from the system

• Other duties (10%)

- Other tasks assigned by EC Manager
- This job description will be reviewed yearly to adapt with business’ demand
- Training digital knowledge to internal team

QUALIFICATION AND JOB REQUIREMENTS

• Marketing degree or related.
• Extensive experience in Digital Marketing
• Knowledge of ranking factors and search engine algorithms
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, WebTrends...)
• Ability to multitask.

PREFERRED SKILLS

• Strong Written and Verbal Communication Skills
• Team-Oriented, Goal-Oriented, Customer-Oriented
• Full understanding of social media, digital ads & martech
• Must be able to handle multiple projects at the same time
• Problem Solving skills
• Strong can-do spirit and open mindset.
• Strong presentation / reporting skills

• Degree: Bachelor
• Age: Unlimited
• Job type : Permanent
• Salary: Competitive