Execute and monitor Always-On Consumer promotion and Activation at On-trade outlets in the corporation with internal & external partners for selected campaigns
Track performance and optimize operation to deliver smooth, practical efficient operation in line with Activity’s KPI
Process raw data to do report and post-evaluation for Ad-hoc sell-out activities
Job Requirement
Fundamental knowledge about Brand and Trade marketing (principle of 6P, BUMO pyramid, etc)
Basic understanding about insights of consumer, customer
Basic understanding about alcohol category and channels
The HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider...Detail
The HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, we brew the joy of true togetherness to inspire a better world. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website at www.theheinekencompany.com.
HEINEKEN Vietnam
HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years - growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today.
We take Vietnamese people on our growth journey in the country. We are currently creating 152,000 jobs across the value chain, contributing an equivalence of 0.7% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers.
As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters. For more information, please visit our HEINEKEN Vietnam website at: www.heineken-vietnam.com.vn.
Save
