Main task:

• Implement the group's orientation and develop marketing plans and improve brand awareness in the medium and short term for the hospital; Develop Branding, Product Marketing, and Digital Marketing activities on digital platforms;
• Responsible for the mobilization and allocation of Marketing resources in coordination with departments to operate effectively.

Detail description:

• Consult with the Board of Directors and be responsible for reviewing the performance and organizing the operation of marketing-related activities.
• Implementing "Hoan My" brand guideline and developing HMCL's brand message in Mekong Delta market; especially in Can Tho and surrounding provinces.
• Provide flexible tools to support sales and drive revenue growth including websites, product catalogs, press releases, customer research and customer experience, blogs, customer portals and a variety of potential social channels.
• Regularly monitor and analyze performance and growth indicators related to brand indexes, top of mind, coverage, and brand health indicators of the HMCL brand.
• Attract and develop partners, social channels, and influential KOLs & KOCs in the industry to increase brand communication.
• Implement, research, identify, initiate and promote strategic marketing opportunities, partnerships to attract and convert new customers, strengthen HMCL's brand positioning.
• Evaluate and segment Customer files and develop communication plans for product package promotions. HMCL's services reach the right target audience.
• Organize media campaigns and handle media crises in a timely manner to maintain HMCL's brand position.
• Collaborate with professional, sales, and related departments to design product packages, Trade Marketing programs suitable for each stage.
• Developing, controlling and approving the content of all digital and traditional media activities.
• Propose criteria for evaluating the effectiveness of Digital Marketing activities.
• Manage and plan the growth of digital media channels; including: email, SEO, FB, Zalo, Instagram, Tiktok LinkedIn...

• Bachelor of Economics, Commerce, Marketing; at least 2 years of experience in an equivalent position;
• Understand Marketing activities in the hospitality industry; having experience working in hospitals is an advantage;
• Proven experience in Branding, Strategic Marketing.
• Knowledgeable about Google, Facebook, etc.
• Communication skills; Team building and leadership
• Planning and presentation skills.
• Conflict and disagreement handling skills.
• Analytical and logical abilities;
• Proficient use of Ms Office software.
• English communication skills
• Enthusiastic participation in community activities organized by the Hospital/Department

• Degree: Bachelor
• Age: 30 - 40
• Job type : Permanent
• Salary: Competitive