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Marketing Manager

Wall Street English
Updated: 05/09/2024

Employment Information

Benefits

  • Laptop
  • Insurance
  • Travel
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Annual Leave

Job Description

1. Strategic Alignment:

  • Collaboration with BU Leaders: Work closely with BU leaders to understand their business goals, market dynamics, and customer needs. Develop actionable marketing strategies that align with both BU and group objectives.
  • Market Insights: Continuously analyze market trends, competition, and customer behavior to identify opportunities and adjust strategies accordingly.
  • Budget Management: Collaborate on budget planning, ensuring efficient allocation of resources and maximizing ROI.

2. Marketing Execution:

  • Oversight and Quality Assurance: Oversee marketing campaign execution to ensure alignment with BU strategies. Review content and assets for consistency and relevance.
  • Campaign Performance Analysis: Monitor campaign effectiveness, making data-driven adjustments to enhance future strategies.
  • Brand Consistency: Ensure all marketing materials adhere to brand guidelines and resonate with BU’s audience.

3. Client Relationship Management:

  • Build Relationships: Cultivate strong relationships with BU stakeholders, acting as the primary marketing contact. Ensure strategies are tailored to meet BU-specific needs.
  • Stakeholder Collaboration: Work closely with internal teams and the centralized marketing function to align strategies.
  • Performance Metrics: Define and track KPIs, providing regular performance updates and optimization recommendations.

4. Performance Management:

  • Revenue Target Achievement: Focus on converting leads to sales, optimizing strategies to hit revenue targets.
  • Channel Management: Oversee marketing channels, adjusting strategies based on performance.
  • Reporting: Provide weekly performance reports to stakeholders, using insights to refine strategies.

5. External Stakeholder Management:

  • Build Connections: Develop positive relationships with external stakeholders and suppliers to enhance marketing efforts.
  • Proposal Evaluation: Assess marketing proposals and provide feedback to guide effective marketing strategies.

Job Requirement

Job Requirements:

1. Experience:

  • 8 years in client/account management (marketing industry/agency background).
  • 5 years of supervisory experience.

2/ Education: Bachelor’s degree in Marketing, Business, or related field. A Master’s degree is a plus.

3/ Communication Skills:

  • Excellent written and oral skills in both Vietnamese and English.
  • External communication with media, KOLs, shopping malls, and agencies.
  • Internal communication with BU Management, Marketing, Sales, Finance, HR, etc.

4/ Key Competencies:

  • Strong marketing expertise, business acumen, and strategic planning.
  • Proven experience in managing budgets, digital marketing, and campaign execution.
  • Strong project management, creative thinking, and adaptability.
  • Results-driven, with a focus on achieving measurable outcomes.
  • Preferred experience in the education sector and branding strategies.

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent
  • Salary: Competitive

Company Overview

Wall Street English

https://wallstreetenglish.edu.vn/danh-sach-tuyen-dung/Company size: 100-499
Wall Street English Vietnam 21 Le Quy Don Street, Ward 6, District 3, Ho Chi Minh City * Company Introduction: Wall Street English is an...Detail

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