As a Senior Marketing Executive, you will be responsible for developing, implementing, and overseeing marketing strategies and campaigns to promote products, services, or brands. Crafting innovative approaches to reach target audiences, driving customer engagement, analyzing market trends, and collaborating with partners to achieve overall brand awareness & performance goals.
- Conducts market research to analyze trends, competition, and consumer behavior, shaping the overall marketing approach and promotional programs that drive interest and sales.
- Implement plan of content via email marketing to nurture existing customers with a 20% email open rate and collect new sign-up customers with a 1% conversion rate.
- Build content for YouTube & TikTok channels, build content groups with product information, printing knowledge, and some keyword groups according to SEO plan
- Implement content campaigns and collaborate with communities and influencers to help increase the number of fanpage group members by 20% in 2024.
- Build a website and blog content and manage a freelance content team while implementing an SEO plan
- Write marketing distributions (flyers, posters, and online materials such as brochures, presentations, landing pages, advertising etc.)
- Analyze data to evaluate the effectiveness of communication, and make adjustments for improvement
- Maintain relationships with partners to ensure collaboration in activities with a partner activation rate of about 60%
- Supporting the Marketing Manager in completing agreed activities, budgets and monitoring expenses
- Implement marketing campaigns , promotional activities, events, webinar.