1. Channel Growth: (50%)
- Develop frameworks and procedures for media planning, proposals, and operations for e-Commerce and social commerce campaigns based on industry best practices
- Collaborate with internal and external stakeholders to plan and execute initiatives that enhance media performance in scale and efficiency
- Stay updated on the latest trends, tools, and best practices in growth digital marketing
2. Channel Optimization - Digital Campaign Execution: (50%)
- Responsible for daily execution of all search, social, and display advertising campaigns
- Measure and report performance of all digital campaigns, assess against goals (ROAS, CAC, CPO, etc.), and develop reports for management
- Identify industry trends and insights to optimize spending and performance
- Evaluate and analyze end-to-end customer experience/behavior