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Trade Marketing Manager

Công ty TNHH Mayora Việt Nam
Updated: 06/06/2024

Employment Information

Benefits

  • Laptop
  • Insurance
  • Travel
  • Allowances
  • Uniform
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Seniority Allowance
  • Annual Leave

Job Description

- Be responsible for Trade Marketing strategies and implementation to increase sales volume and product visibility

- Make annual budget and target for product category

- Develop and evaluate category-specific promotion plan

- Functionally responsible for data analysis and trade programs to optimize Coverage.

- Directionally responsible in developing trade pricing strategy (with appropriate trade competitive response plans) in alignment with Category and Marketing Plans. Monitor competitive price actions plan and recommend changes as appropriate.

- Work with Marketing team on new product developments with regards to product launch, exit, pack counts, top line forecasts (market share, volume) and baseline / incremental forecasts due to in-store promotions.

- Track and analyze all BTL activities implemented to take out learning’s & improve activities in the future

- Cooperate with marketing to organize events such as Sales Briefing, Retailer Conference and market visit

- Evaluate the needs of the field and translating that into specific Trade marketing programs. Ensure alignment across the Sales and Marketing organizations on field sales needs

- Work closely with the Marketing to improve processes that link corporate brand building activities and Product Development activities with Sales activities

- Be responsible for the development, execution, and performance of all programs designed to increase product presence and well display

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.

Job Requirement

-      Graduated University in Marketing or Business Administration

-      At least 5 years experience in Trade Marketing in FMCG field

-      Strong understanding of business discipline and channel development

-      Strategic, planning and data analysis skill.

-      Good communication skill.

-      Be dynamic and creative

More Information

  • Degree: Bachelor
  • Age: 30 - 45
  • Job type : Permanent
  • Salary: Competitive

Company Overview

Công ty TNHH Mayora Việt Nam

https://www.mayora.com/enCompany size: 500-999
Mayora Việt Nam là nhà phân phối sản phẩm của tập đoàn Mayora tại Việt Nam với với các sản phẩm nổi tiếng như Danisa, Kopiko, Coffee Joy, Marie Gold,...Detail

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Trade Marketing Manager

Công ty TNHH Mayora Việt Nam

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Công ty TNHH Mayora Việt Nam

Employment Information

Trade Marketing Manager

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Hỗ Trợ Ứng Viên: (84.28) 3822-6060 hoặc (84.24) 7305-6060
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