1. UI/UX Research & Analysis
- Stay updated on the latest UI/UX trends and analyze their relevance to the target user group.
- Analyze customer behavior and needs to propose optimal user experience enhancements.
- Evaluate and report on the current experiences across direct business channels, suggesting improvements accordingly.
2. UI/UX Design & Customer Journey Maps
- Design and implement intuitive, user-friendly UI/UX that aligns with the company’s overall strategy.
- Develop and optimize customer journey maps across online platforms, ensuring a seamless experience across all touchpoints.
- Create prototypes and wireframes to present design ideas and gather feedback from stakeholders.
3. Proposals & Improvements
- Propose innovative and breakthrough ideas to deliver a "wow" experience for users.
- Support the product team in shaping the overall user experience strategy.
- Monitor and evaluate key performance indicators (KPIs) related to customer experience on Ecommerce channels, recommending necessary improvements and changes.
4. Collaboration & Execution
- Collaborate closely with related departments (Product Web/App, Data Analytics, Customer Insight, Performance Marketing) to implement and monitor UI/UX enhancements.
- Conduct user interviews and online surveys to collect feedback.
- Utilize analytical tools to assess UI performance.
- Develop user personas and customer journeys, ensuring consistency across the experience.
5. Reporting & Other Tasks
- Prepare and submit periodic work reports.
- Complete other tasks as assigned by the line manager.
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