1. Product Portfolio Management: new product development & launching, product sales performance evaluation, managing product category to optimize performance and resource allocation.
2. Brand Management: collaborate with stakeholders to define brand objectives and strategies, work closely with Trade & Marcom to maximize market branding exposure & campaigns.
3. Market & Customer Understanding: Conduct market research & frequent market visit with commercial team to identify market movement, trends, customer needs & behaviors, competitive landscape, analyze data and provide insights to support marketing strategies.
4. Data Analysis: Analyzing marketing data, including campaign performance, business, product sales performance, customer behavior, and market trends. Prepare reports and presentations about findings and recommendation to key stakeholders.